Easy-to-shoot, high-quality videos are vying with professionally taken photos as a method of engaging customers.
Online reviews give your business the opportunity to promote its areas of excellence and to fix any areas where customers find it lacking.
Self-service, data integration, seamless digital-to-showroom transitions and virtual reality all figure in dealers’ futures.
Network structure, dealership sizes and showroom technology will all change by the middle of the next decade.
Targeting specific types of customer with specific deals saves time and money and boosts conversion rates. We ask dealers how they aim their marketing budgets
Keep costs low, utilisation high and manage buyer expectations, former BMI Baby MD David Bryon told the AM Executive Breakfast Club.
Dealers need to meet consumer expectations to see off the fall in aftersales revenues.
Consumers’ growing trust in shopping and banking websites has paved the way for expansion in online service booking
Consumer demands and specialised services are making outsourced communications solutions more attractive to dealerships of all sizes
Online classified firms are coming up with more creative ways to attract car buyers and dealers
Car dealers will need to adapt to innovations in the car, the workshop and the showroom.
Big data, ‘intelligent mobility’ and driverless cars will all affect the fortunes of car manufacturers and dealers. But which ones are ready for the changes?
The boom in new car registrations continues, but some in the motor trade are starting to worry about the level of artificial inflation in the market.
Everyone in your business needs to understand your branding strategy, former Vodafone marketing chief Daryl Fielding told the AM Executive Breakfast Club.
50% of buyers visit more than one dealership when buying their next car, while 67% of those do so on the hunt for a better deal, according to Auto Trader’s Buyer Behaviour Survey.
Car dealers need to balance consumer’s physical and digital expectations in order to strive ahead in an increasingly competitive market and crowded cyberspace, according to Sean Meehan, social media marketing manager, at leading High Street pharmacy-led health and beauty retailer Boots.
Analysing data from its customers enables Audi UK to predict whether they will replace or retain a car, says head of marketing Nick Ratcliffe, allowing the manufacturer to tailor its marketing to match
Car dealers have to make the customer's transition from the digital world to the physical showroom as smooth as possible
Independent data about ownership costs will help buyers to choose a used car with more confidence and may win you a customer for life
Most UK companies have no social media strategy, sports marketing specialist Josh Robinson told members of the AM Executive Breakfast Club at its latest meeting at Simpson’s-in-the-Strand, London,
