Dealers have been urged by Rapid RTC to accelerate their adoption rate of new technology to meet today’s customer’s digital expectations.
Digitisation is transforming the way the automotive industry works. OEMs lead the charge with new digital platforms and dedicated chief digital officers.
Even as ‘diesel demonisation’ and digital buying cause concern, car dealers are driving the search for new profit sources
By offering consumers something truly innovative, and by adapting and modernising their ecommerce platforms, brands can ensure they don’t lose out in the online race.
Bricks and mortar stores have to do more to satisfy tech savvy shoppers and improve the in-store experience, according to new research.
Dealers need to change their mindset when dealing with customers in a digitally disrupted world, according to Jardine Motors Group head of digital Alex Brown.
Online used car marketplace Carspring is planning to spend over £1 million to promote the business through television advertising.
Bentley has launched a car-less showroom in Amsterdam and could launch similar projects in the UK.
When was the last time you looked under the bonnet of your car? As a dealer it might have been half an hour ago. But for your customers, this is likely to be a different story.
Jardine Motors Group has relaunched its website to be fully responsive and to improve the digital experience for the retailer’s customers.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
Find out what features are in this month's, and future, issues