Digital Marketing - Page 17
News
Maserati rolls out new ‘online to offline’ global car retail concept
Maserati has vowed to maintain the “centrality of dealerships’ role” after unveiling a new OTO Retail project corporate identity (CI) in a bid to adapt to customers’ growing demands for online sales.
Manufacturer insight
30 Nov
News
ASA rejects SMTA’s Cazoo ‘new car’ subscription advert complaint
The Advertising Standards Authority (ASA) has rejected a complaint from the Scottish Motor Trade Association (SMTA) which contested Cazoo’s claims that the vehicles it offers for subscription were not “new cars”.
Digital Marketing
10 Nov