Lookers is among a number of car dealer group’s trialling a 3D virtual showroom tour as part of efforts to engage with a wider audience online.
Carwow is supporting its growth plans by signing a new two year data deal with Cap HPI.
Nearly half of car buyers would make enquiries outside of a dealership's normal opening hours.
CitNOW has expanded into Northern Ireland with online car advertiser usedcarNI.com.
Alfa Romeo dealers are backing the brand’s return to the British Touring Car Championship (BTCC) after an 11 year absence.
Kia Motors UK has appointed a multi-national marketing manager, Madeleine Kjessler, as brand communications manager.
TrustFord has renewed a sponsorship agreement with Huddersfield Town FC after seeing the team promoted to the Premier League during the first year of their relationship.
BMW Group UK has launched a new digital shop for customers to purchase BMW and Mini parts, accessories and lifestyle products online.
Citroën has appointed Souad Wrixen as its UK marketing director at what was described as an “exceptionally important time” for the brand.
Bowker Group has turned to MediaBase Direct to refine its customer data as part of plans to prepare for the introduction of GDPR legislation due to come into force next year.
Ed Parkinson, director of dealer development at Contact at Once will deliver a consumer communication session at Automotive Management Live (AML).
DMS Navigator has updated its dealer management system to be fully GDPR-compliant and is launching a GDPR ‘data cleansing’ service for its customers.
Stratstone has announced that it is the first UK automotive retailer to embrace Snapchat, making it available to the 10m Snapchatters in the UK.
Volvo Car UK’s new marketing strategy director Mike Johnstone is set to “introduce an entirely new product portfolio to an entirely new type of customer” after joining from Harley-Davidson.
Auto Trader will offer consumers free listings on vehicles priced below £1,000 as part of a new marketing campaign to help drive more traffic to the online marketplace.
Motor retailing is in a state of flux with more pressure on new sales and more competition in the used sector. The consumer has never had more choice and data to inform those decisions.
Car dealers could forge tie-ins with SMEs to help their employees switch out of older diesel vehicles if a proposal made by a specialist in employee and consumer engagement is heeded.
Online review platform Trustpilot is targeting 100% growth among its automotive clients after partnering Auto Trader to bring user-generated reviews to its platform.
Motors.co.uk has reported record results for its car dealer customers with July mobile traffic up 46% year-on-year.
Auto Trader has revealed that diesel car searches have lost their dominance as the impact of proposed anti-diesel legislation and continued publicity surrounding NOx emissions is felt.
Suzuki dealer swill offer £500 off every new car order as part of its #SuzukiSaturdays national sales event.
Carwow has revealed that sales of diesel vehicles via its online platform rose in July as manufacturer offers enticed savvy car shoppers despite negative press and a fall in enquiries overall.
JudgeService has launched a new car dealer app which allows sales teams to post images and reviews of customer handover in moments.
Enquirymax claims that the “the market is turning” after used sales surged by 39% in July.
Carwow has raised $39 million (£29.7m) through a round of financing which will be used to further accelerate growth in the UK and internationally.
