The modern dealership may require the latest in digital and multimedia technology, but if the infrastructure supporting this is not up to scratch then efficiency and performance will suffer, delegates at the AM Digital Dealer Conference were told.
Video can be an “engaging, easy and fun” way for dealers to increase customer ineractions, CitNow commercial director Alistair Jeff told delegates at the AM Digital Dealer Conference.
Dealers can enliven their online brand image by following a few simple rules aimed at capturing consumer interest, Terry Hogan, Motoring.co.uk managing director, told the AM Digital Dealer conference.
RAC Cars managing director Peter McCullough gave delegates at the AM Digital Dealer Conference an in-depth insight into the workings of the company’s successful online classified directory.
Car dealers can create distinct “personas” for the demographic groups they want to target and then focus their search engine optimisation on these personas.
Email is a car customer’s favoured method of communication from a dealer, but the personal touch is vital, according to Jeremy Evans, managing director of Marketing Delivery.
Car dealers will soon be able to measure their return on investment from online marketing activity far more accurately with the introduction of a much more advanced analytics programme by Google.
Dealers and carmakers need to consider mobile devices as part of their digital marketing and SEO plans, IAB head of mobile Alex Kozloff told delegates at the AM Digital Dealer Conference.
Williams Automobiles uses its website and social media as a 'shop window' to promote its cars and engage with its customers of its Lotus and Morgan franchises in a converted barn in the Cotswolds.
Consumers ‘have all the gear and no idea’, according to Hugh Dickerson, Google’s head of automotive, who said 79% of car-buyers need guidance, which gives dealers a huge opportunity to influence their eventual car-buying decisions.
Volkswagen is taking a 'blended' approach to motor retailing - merging consumers' online activities with enhanced showroom experiences and better customer service.
Some vehicle manufacturers and car dealers remain unconvinced that the motor industry faces a massive and disruptive transformation, says Capgemini’s Nick Gill
The November 'showroom experience' issue of AM - Automotive Management is out now.
In the second of a regular series, WhoCanFixMayCar.com (WCFMC) compares the repair costs of three of the best selling brands in the UK: Ford, Vauxhall and Volkswagen.
Facebook fans are not necessarily the best advocates for your business, according to Marshall Manson, managing director, EAME, at digital consultancy Social@Ogilvy.
Audi, Peugeot and Volkswagen have topped research by the Internet Advertising Bureau UK (IAB), which found the three auto brands are the top performing on mobile in the UK.
For more than a decade AM has profiled a selection of manufacturers' retail new car finance offers. Now a more comprehensive guide is available on AM-online at this address www.am-online.com/retail-new-car-finance-offers/ or via the homepage tool.
Blended retailing is the title of a concept being used by Volkswagen UK in its dealer network that accepts the digitisation of the sales process and the attention given by all retailers to everything ‘e’, but doesn’t assume the traditional face-to-face contact in the showroom and sales staff with encyclopaedic knowledge of the brand is redundant.
AM has teamed up with What Car? Connect, the data marketing and insight service, to produce a monthly look at used car sales and target price data.
BMW has been told not to run an ad for the M4 after watchdogs agreed with a complainant that it encouraged unsafe driving.
One of the founders of TripAdvisor is planning to bring a version of the consumer opinion led businesses for car buyers to the UK.
Vehicle Trading Group (VTG) has acquired Trusted Car Buyers, an online car buying service that provides dealers with access to used car stock, direct to their door.
Dealers should be sharing insights into F&I and steer away from posting and tweeting finance deals in order to both engage consumers and reflect the spirit of the Financial Conduct Authority (FCA), according to Simon Ryan, managing director of Social Advisors, a digital marketing agency.
Hyundai is to open a store in the Bluewater shopping centre where consumers can buy a car "without speaking to a salesperson".
CitNow, the video software solution for the automotive industry, has secured £1.2 million in growth capital funding from Santander’s 'breakthrough' programme.
