How will car dealerships be shaped by still-emerging technologies? We ask suppliers, dealers and industry experts what changes we can expect.
Greig Hilton, Tracker’s managing director, on the profit opportunities for dealers in connected cars, the internet of things and telematics
How can UK car dealers use digital tools to expand their geographical reach and the customer bases they serve?
Pricing a car correctly is intricately linked with stock turn and profitability – we asked dealers how they hit the sweet spot
John Matthews, business development director, Retail Automotive Alliance, on how the RAA helps non-PLC dealer groups to punch above their weight
Salespeople need new digital skills, but experience should not be overlooked.
Aftersales departments are enjoying a surge in digital innovation that can increase revenues and improve retention.
Dealers and manufacturers can avail of a growing toolkit to keep pace with changing technology and consumer behaviour
Every digital marketer has a list of what car dealers should and should not do on social media. AM assembles the most common advice
Tony Patterson, the director of automotive at Summit Media, on how the motor retail industry is becoming more open-minded about e-commerce and new ideas
Visiting dealers attended AML Masterclasses on Websites & Digital, Social Media, Live Chat, Video and Customer Reviews.
GDPR was the stand-out topic at this year's Automotive Management Live
Breaching the GDPR data protection law coming into force in May could cost UK car dealers up to £17.5m or 4% of global turnover. They need to get ready now.
Whether aimed at increasing sales, boosting conversion rates or engendering trust, videos can make your dealership more money.
Descriptions, imagery and accurate spec are the keys to successful online used car classifieds, say experts.
Benjamin Grant, digital marketing manager at Donalds Group on ensuring digital return on investment and the enduring importance of face-to-face marketing.
There is a growing gap in how dealers at either end of the AM100 approach debt, but the resilience shown by both groups should please investors and bankers.
Dealers tell AM’s poll which of their marketing channels work and, more importantly, which offer the best return on investment.
Since it won its AM Award, CarShop has introduced new features on its mobile-first website. The aim is for continuous improvement, says IT director Leo Nelson.
For car dealers, there is more to standing out on social media than posting an image to a dozen channels. We track down best-practice advice from the experts.
How car dealers can craft their messages for individuals and deliver them how and when each person wants.
While apps are no substitute for a good website, they can build trust and increase engagement and retention.
What do car dealers need to know to use social media effectively and efficiently? We ask eight experts for their best practice advice.
Training staff to engage customers efficiently on every communication channel will pay off.
How well and how quickly you manage your leads is more important than how you generate them, whether in business or private sales.
