Motorists have shown uncertainty about the transformation of car makers into tech companies and dealers could be left to explain their franchised partners’ ‘surveillance capitalism’, it has been claimed.
A university student's technology concept that would easily help dealers inform customers of their car's progress through service has won the inaugural Keyloop Dealer Tech university automotive technology competition.
As part of AM's regular '10 minutes with...' automotive retail supplier interview series, Tom Seymour, discussed 2020's rapid shift towards online car retail and what the future might hold with Silver Bullet managing director, Cameron Wade.
UK car dealers must step up their digital services or risk being left behind, as the COVID-19 pandemic has led many customers to carry out more research from their sitting rooms before they visit car showrooms to agree the deal.
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