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Dealers missed out on £99,200 red work in 2016

AutoVHC’s business unit director Chris Saunders

Franchised car dealers across the UK missed out on an average of £99,200 in lost "red work" sales during 2016, according to data gathered by autoVHC.

Data gathered by the vehicle health check systems provider, which was recently acquired by Snap-on Business Solutions, analysed the results of 500 UK dealers in 2016 and revealed that dealers failed to sell 46% of red work identified during the health check process.

Red work is identified as faults that if not addressed pose a safety risk and in many cases will mean the owner will be breaking the law if they continue to drive the vehicle.

Across the UK’s 4,900 franchised dealer network, this equates to a total lost sales figure of £486 million, raising concerns over growing competition from the non-franchised sector as well as duty of care concerns for many dealers.

AutoVHC's data also revealed that the average dealership completed just 70% of available health checks available during the same 12-month period, with the average amount sold following a vehicle health check standing at £168.

AutoVHC's business unit director, Chris Saunders (pictured), said: “Missing out on such a significant amount of aftersales work poses a number of concerns for dealerships.

“Failing to sell work that is urgently required typically means customers are choosing to have it completed outside of the franchised sector.

"Given the continued growth in competition from rapid fit operators, this is a trend that needs to be addressed with particular attention being paid to improving sales processes and the way in which work of this nature is presented to customers.

“This might include the use of imagery or video to draw attention to the work or investing in sales training courses for aftersales staff.

“As Red work refers to issues that, if not rectified, can render a vehicle un-roadworthy, there is also a serious concern over the duty of care being exercised by dealerships.

"Allowing 46% of customers to drive away with major work required could pose a potential threat if an incident was to occur and action was to be taken at a later date.

“Both of these issues are further compounded by a vehicle completion rate of just 70%, with dealerships missing out on further revenue and the chance to demonstrate that clear care and attention has been paid during the service process.”

 

 

 

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