AM Online

MotoNovo celebrates 94.5/100 customer satisfaction rating head of business Phil Morgan

MotoNovo Finance has celebrated a 94.5-out-of-100 rating average from almost 290,000 car buyers who have rated its funding product.

Since launch, in August 2015, 288,973 customers have completed MotoNovo’s digital customer satisfaction survey, assessing the finance specialist’s dealer experience and delivering the positive rating.

The survey, which records customer satisfaction at the point of purchase, is now set to become an integral part of the business’ online car trading platform.

Reflecting on the value to car buyers of this feedback tool, Phil Morgan, head of, said: “ is all about feel-good car buying, and the dealer rating tool is an integral part of the proposition.

“The feedback from other car buyers at dealership level on their car buying and financing experience provides an accurate and objective real-time view of what other buyers can expect.

“It is a vital part of the trust-building ethos behind the service.”

Now, access to the feedback tool is to be extended to those dealers who do not use the digital signature process.

The newly-launched provides an opportunity for customers signing manually to complete the survey on their mobile device.

This will ensure that every customer has the opportunity to rate their dealer and buying experience with a simple SMS link to the review service sent by the supplying dealer to the customer’s mobile phone, MotoNovo said.

Morgan added: “When you look at the overall feedback provided by customers since 2015, the statistical significance of an overall satisfaction rating of 94.5/100 from over a quarter of a million customers is very impressive and provides arguably the widest dealer feedback mechanism in the market today. Dealers, car buyers tell us, are doing a great job overall.”

Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.