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AM Online

'Self-Serve' online service plan platform launched by EMaC

EMaC has teamed up with GForces to launch a new ‘Self-Serve’ facility to allow car dealership customers the opportunity to purchase service plans directly via an on-line portal.

The new platform allows consumers to purchase service plans 24 hours a day, online, via the dealer or OEM website of their choice.

EMaC said that the Self-Serve facility can be embedded into a dealership’s existing website with no need for extra “pop-out” windows, making it easy to integrate within the consumer’s online purchase path.  

Dealers and OEMs can also control the look and feel of the landing page. 

John O’Donnell, managing director of EMaC, said: “With the launch of the ‘Self-Serve’ facility, we’re making Service Plans even more accessible to dealers and their consumers alike.

“Crucially, the light-touch IT resource requirement means that ‘Self-Serve’ fits seamlessly into an existing dealer website, making implementation both inexpensive and easy.”

Consumers complete a five-step journey to purchase their service plan on-line via the new platform, entering their details to receive a tailored quote bespoke to their vehicles servicing requirements.

EMaC claims that car retailers will enjoy increased consumer retention along with the corresponding aftersales revenue and upsell opportunities as a result of the new system’s adoption, as well as freeing up staff resources to concentrate on other sales opportunities.

Simon Upton, group commercial director of GForces, said: “It enables this vital step of the user-journey to be taken with ease, improving the user-experience and expanding on the value they already receive from their chosen retailer or manufacturer.”

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