Car retail valuations and insight specialist Cazana has rolled-out a rebranded logo and new website as part of its drive towards “global expansion”.
The UK-based business, launched back in 2012, said its rebrand was an opportunity to showcase the business plan for global expansion and highlight the advancements in the company’s technology and commercial progress.
Cazana's automotive dataset now contains data on over 40 countries globally and the company told AM that its commercial focus is now starting to look towards the US and key European markets alongside its continued growth in the UK.
Chief executive, Tom Wood, said: “This rebrand represents a significant step in the company’s evolution.
“The new brand reflects our significant progress with UK customers across retail, insurance and lending sectors and our aspiration to be the global vehicle data provider.
“Whilst we've always been well known for trustworthy, accurate, credible data and industry knowledge, this new brand better encompasses this and is much more appropriate for the next step of the Cazana journey – taking our automotive insights global to support businesses and consumers worldwide.”
Cazana’s new brand design aims to reflect the company’s passion for innovation and data transparency.
The business said that the new branding also aligns with its mission to help clients access real-time, accurate vehicle insights, enabling them to make better informed decisions on the vehicles they work with.
Simple navigation offering easy access to essential information about services as well as informative e-books and case studies was at the heart of the website redesign, it added.