UK motor retailers spend huge sums on marketing, across traditional and digital channels. Is that money well spent?
For car dealers, there is more to standing out on social media than posting an image to a dozen channels. We track down best-practice advice from the experts.
Swansway Group is spreading the Easter spirit with visits from its very own chocolate-delivering bunny to worthy causes within its local communities.
How car dealers can craft their messages for individuals and deliver them how and when each person wants.
WMS Group used car scheme Safe and Sound has announced the national roll out of a multi-million pound marketing campaign designed to maximise leads, sales and profitability for its dealership network.
While apps are no substitute for a good website, they can build trust and increase engagement and retention.
Honda Motor Europe has been fined £13,000 by the Information Commissioner’s Office after breaching data protection laws with almost 290,000 “illegal” marketing emails.
Nissan is hoping that customers will be on the run to showrooms to buy a new Micra following exposure to its Bonnie and Clyde-themed advertising campaign.
Honda UK has admitted that there will be “major, major” changes within its dealer network as it prepares to spark the electrification of its range with the launch of a new hybrid vehicle next year.
The creators of a mobile-optimised app to connect retailers to aftersales customers is being offered as part of a free three-month trial.
HR Owen is all set to put a replica of Michael Schumacher’s 2001 season-dominating F1 car onto the tarmac of London after getting the purchase of the iconic racer “over the line”.
Lookers will get the world’s best badminton players motoring as the official car supplier to the 2017 YONEX All England Open Badminton Championships.
Dealers are missing crucial information in almost one third of their customer aftersales records, according to new research by Marketing Delivery.
What do car dealers need to know to use social media effectively and efficiently? We ask eight experts for their best practice advice.
Toyota GB has commissioned one of the biggest advertising campaign sin its history to launch the C-HR crossover across TV, cinema, social media and display advertising.
For the last few years marketing has centred around what millennial consumers are looking for. To me, this reflects marketers’ general obsession with youth culture and their adoption of new technologies. It also means older audiences who enjoy the latest tech are often overlooked.
Manufacturer monopolised access to vehicle data jeopardises competition, innovation and consumer choice according to a coalition of insurers, the automotive aftermarket, dealers, leasing companies and consumers.
One of the UK’s top horsewomen and a member of the 2016 Olympic Team GB, Pippa Funnell MBE has become the first brand ambassador for 4x4 manufacturer SsangYong.
How well and how quickly you manage your leads is more important than how you generate them, whether in business or private sales.
Car dealers chasing new customers, whether private buyers or companies, need specialist knowledge, targeted marketing and an active digital presence.