Marketing & CRM - Page 4
Could PHEV fever be set to spread through the UK car retail sector?
Plug-in vehicles accounted for almost a quarter of all new car sales in February, with year-on-year growth achieved by both pure battery electric vehicles (BEVs) and plug-in hybrid vehicles (PHEVs).
News insight: car dealers' data obsession has cybercriminals circling
Car retailers have been told “there is no silver bullet” in the fight to avoid potentially devastating data-grabbing cyberattacks as high-profile AM100 businesses continue to recover from hits on their digital systems.
Aftersales retention: how car dealerships can tackle the cost-of-living crisis
With costs soaring, a constricted new car market and a used car market under pressure, the concern that routine vehicle servicing, maintenance and repairs (SMR) could be delayed, or cheaper alternatives sought by cash-strapped customers, is all too real.
AM Insight: New car registrations trends analysed
In his latest automotive retail sector analysis for AM magazine David Francis delved into the strength of the Volkswagen range, Toyota's electric car conundrum and considered whether premium SUVs might be running out of road.