Renault UK has promoted Adam Wood to the role of marketing director, replacing James Boyer.
Car dealers could face widespread refund demands of up to 100% of a used vehicle’s purchase price after publicity surrounding the “misleading” description of former fleet and lease car as having had “one careful owner”.
CitNOW has revealed that 74% of used car consumers feel more confident in a purchase after viewing a video.
Connected car data can be used to sell more cars, parts and accessories while increasing retention and communication with customers.
More than half of marketing specialists do not currently have the skills to succeed in an increasingly data-driven industry, according to a survey of their peers.
Automotive product launches are more memorable to Brits than new breakthroughs in food and drink products, TV shows, video games or music.
Kia is verging on the mainstream in the UK. In South Korea Kia is standing out, with its first 'brand exhibition space', Beat360. Craig Thomas paid it a visit.
Peugeot has been accused of promoting dangerous driving in an advert for the 208 in which the driver reads a text message.
HR Owen’s flagship Rolls-Royce Motor Cars London dealership hosted an evening to celebrate luxury brands as it marked the launch of the all-new Phantom in the heart of Mayfair.
Marketing Delivery created a new app to record customer enquiries via Facebook and issue prompt and appropriate automated responses.
FCA Group’s flagship Motor Village UK dealership has continued to be a draw for visitors with an exhibition of photographs and artwork related to British pop icon David Bowie.
Morgan Motor Company will look to attract new customers to its 15-strong dealer network as the iconic British sports car manufacturer hosts its inaugural National Morgan Dealer Open Day.
Fords of Winsford group marketing manager Nathan Quayle will reveal how data analytics helped drive the business’ online strategy when he takes to the stage at Automotive Management Live.
GForces will aim to help retailers improve their service through transparent customer feedback with the help of a new partnership with review platform JudgeService.
Lookers is among a number of car dealer group’s trialling a 3D virtual showroom tour as part of efforts to engage with a wider audience online.
Alfa Romeo dealers are backing the brand’s return to the British Touring Car Championship (BTCC) after an 11 year absence.
BMW Group UK has launched a new digital shop for customers to purchase BMW and Mini parts, accessories and lifestyle products online.
Citroën has appointed Souad Wrixen as its UK marketing director at what was described as an “exceptionally important time” for the brand.
Volvo Car UK’s new marketing strategy director Mike Johnstone is set to “introduce an entirely new product portfolio to an entirely new type of customer” after joining from Harley-Davidson.
Suzuki dealer swill offer £500 off every new car order as part of its #SuzukiSaturdays national sales event.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 7 2019
Where: Birmingham NEC
Find out what features are in this month's, and future, issues