Targeting specific types of customer with specific deals saves time and money and boosts conversion rates. We ask dealers how they aim their marketing budgets
The point-of-sale consumer new car finance market grew 20% by value and 14% by volume in January, according to the Finance and Leasing Association.
Manufacturers are being forced to introduce deposit contributions on nearly new cars to create differentiation with the monthly rates available on subsidised brand new vehicles.
Exchange and Mart has appointed Jim Murray-Jones as general manager. At News UK automotive, he led the transformation of the Sun Motors and Driving websites.
Keep costs low, utilisation high and manage buyer expectations, former BMI Baby MD David Bryon told the AM Executive Breakfast Club.
Ford believes the 2016 new car market could be bigger than 2015 – despite it being one of the strongest on record.
Dealers need to meet consumer expectations to see off the fall in aftersales revenues.
AA Cars is rolling out CitNOW’s video technology to its online used car customers.
Jeep is expanding on the Black Friday shopping craze by giving customers until December 19 to take advantage of its promotional PCP offering.
Renault is offering deferred payments until February 2016 to customers that pay on finance before December 31 to encourage sales in Q4.
Consumers’ growing trust in shopping and banking websites has paved the way for expansion in online service booking
Consumer demands and specialised services are making outsourced communications solutions more attractive to dealerships of all sizes
Online classified firms are coming up with more creative ways to attract car buyers and dealers
Car dealers will need to adapt to innovations in the car, the workshop and the showroom.
Miscalculated mileage on finance products and non-maintained contracts could provide claims companies with their next target once the PPI window closes.
Big data, ‘intelligent mobility’ and driverless cars will all affect the fortunes of car manufacturers and dealers. But which ones are ready for the changes?
Ford is offering young drivers between 18-24 up to £2,240 towards insurance to help reduce the cost of motoring.
The boom in new car registrations continues, but some in the motor trade are starting to worry about the level of artificial inflation in the market.
The new managing director of FCA Automotive Services is confident the continued growth in the UK’s economy and employment stability will mitigate any concerns with used car oversupply and a drop in RVs.
Customers who have bought a car on PCP may find that dealers become stricter about end-of-life recharges as used vehicle values come under increasing pressure.
Lower volumes of corporate fleet vehicles in the UK over the last quarter has resulted in full auction halls supported by active online buyer attendance.
Car manufacturer data can help franchised dealers spot the right time to target finance renewals.
The more pre-regs that enter the market, the stronger price distortions become.
Car dealers are being warned to be sensitive to customer needs when selling PCP products in September, as complaints to the financial ombudsman have increased.
New research has revealed that a fifth (20%) of car owners have skipped their car’s service or other maintenance and repairs over the last twelve months.
