Buying habits & trends - Page 5
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AM News Show: car retailers must ‘constantly turn the dials’ to maximise marketing
Car retailers must ‘constantly turn the dials’ of their marketing strategy to avoid being over-reliant on a single provider, maximise conversion and minimise cost-per-sale, the AM News Show has been told.
Pendragon launches CarStore used car sites at 10 Morrisons and Homebase stores
Pendragon has broadened the footprint of its Sell Your Car and Click and Collect used car retail services with the opening of 10 Carstore Direct sites at Morrisons and Homebase stores across the UK.
Cazoo kicks-off marketing cuts with early end to Everton FC shirt sponsorship
Cazoo has kicked-off its plan to cut its marketing costs as part of its bid to save £200 million per year with the loss of its high-profile Premier League shirt sponsorship deal with Everton FC.
Have 'traditional' car retailers disrupted online operators like Cazoo and Carzam?
Has the online used car retail bubble burst or have the UK’s established car retailers’ disrupted disruptors like Cazoo and Carzam with their ability to evolve and adapt to cater for the digital car buyer?