Fords of Winsford group marketing manager Nathan Quayle will reveal how data analytics helped drive the business’ online strategy when he takes to the stage at Automotive Management Live.
GForces will aim to help retailers improve their service through transparent customer feedback with the help of a new partnership with review platform JudgeService.
Lookers is among a number of car dealer group’s trialling a 3D virtual showroom tour as part of efforts to engage with a wider audience online.
Alfa Romeo dealers are backing the brand’s return to the British Touring Car Championship (BTCC) after an 11 year absence.
BMW Group UK has launched a new digital shop for customers to purchase BMW and Mini parts, accessories and lifestyle products online.
Citroën has appointed Souad Wrixen as its UK marketing director at what was described as an “exceptionally important time” for the brand.
Bowker Group has turned to MediaBase Direct to refine its customer data as part of plans to prepare for the introduction of GDPR legislation due to come into force next year.
Ed Parkinson, director of dealer development at Contact at Once will deliver a consumer communication session at Automotive Management Live (AML).
DMS Navigator has updated its dealer management system to be fully GDPR-compliant and is launching a GDPR ‘data cleansing’ service for its customers.
Stratstone has announced that it is the first UK automotive retailer to embrace Snapchat, making it available to the 10m Snapchatters in the UK.
Volvo Car UK’s new marketing strategy director Mike Johnstone is set to “introduce an entirely new product portfolio to an entirely new type of customer” after joining from Harley-Davidson.
Auto Trader will offer consumers free listings on vehicles priced below £1,000 as part of a new marketing campaign to help drive more traffic to the online marketplace.
Motor retailing is in a state of flux with more pressure on new sales and more competition in the used sector. The consumer has never had more choice and data to inform those decisions.
Suzuki dealer swill offer £500 off every new car order as part of its #SuzukiSaturdays national sales event.
JudgeService has launched a new car dealer app which allows sales teams to post images and reviews of customer handover in moments.
Enquirymax claims that the “the market is turning” after used sales surged by 39% in July.
Vauxhall Motors has appointed McCann Velocity to oversee its CRM, point of sale, print, aftersales and retail marketing.
Harwoods Group is boosting its adoption of enquiryMAX’s customer enquiry technology following impressive results across its Bentley, Aston Martin and Jaguar operations.
More than a third of car dealership customer records are lacking vital contact details according to research carried out by Marketing Delivery during Q2.
Motors.co.uk is urging car dealers to extend their opening hours after data revealed a 22% increase in telephone enquiries between the hours of 6pm and 8pm.
Dealers tell AM’s poll which of their marketing channels work and, more importantly, which offer the best return on investment.
Since it won its AM Award, CarShop has introduced new features on its mobile-first website. The aim is for continuous improvement, says IT director Leo Nelson.
The forthcoming EU General Data Protection Regulation (GDPR) may radically change dealers' digital interactions with customers. They need to be ready.
Seven in ten businesses have not allocated any budget to facilitate compliance with stringent new data protection legislation being implemented in May, 2018.
SsangYong Motor UK has announced that it will be the title sponsor for Blenheim Palace International Horse Trials for the next three years.
