Rising overheads, increased competition, sourcing the right stock, Government policy and Brexit are all set to impact car dealers in 2019, according to responses to the CarGurus One Voice Report.
Efficiencies – or more specifically, inefficiencies – have long dominated the automotive industry’s headlines.
Facebook is bringing more targeted car sales advertising to the UK market after launching its automotive inventory advertising software which has already proved successful with US dealers.
Volkswagen Financial Services (VWFS) has promoted former head of marketing Dan James to the role of marketing director.
Geely’s Lynk & Co brand has claimed the title of the ‘world’s fastest growing car manufacturer’ after 120,414 sales in its parents company’s home market in its first year on sale.
Volvo UK is preparing to follow-up online test drive booking trails with Amazon with the launch of its own end-to-end web-based car sales platform.
MotoNovo Finance's online used car aggregator Findandfundmycar.com has reached 2,600 dealer sign ups since it s launch in 2018.
Toyota GB will roll-out a technology-backed hybrid-focused marketing campaign across its franchised car dealer network in a bid to answer customers most frequently asked questions (FAQs).
The Vauxhall Mokka finished top of Auto Trader’s fastest selling cars of 2018 rankings – with SUVs filling eight of the top 10 places.
CarGurus has launched its inaugural national TV advertising campaign in the UK, running through quarter one of 2019.
The Advertising Standards Authority (ASA) has rebuffed complaints against a Mitsubishi television advert which accused the manufacturer of over-playing the EV element of its Outlander PHEV SUV.
Used car retailers experienced a 12.2% year-on-year rise in sales and 10% rise in finance penetration during December, according to Dealerweb.
Suzuki GB showed it could still shine on Saturday night TV as it replaced former ambassadors Ant and Dec with Take That for its latest ITV marketing campaign.
Vertu Motors has completed the acquisition of online commercial vehicles retailer Vans Direct for a total consideration of £7.5 million.
Dealerweb has entered the next phase of its expansion plans with the creation of over 20 new jobs and a relocation to Exeter Science Park.
GForces has “stepped up its strategy” and responded to dealer demand with a new brand identity and website, focused on ecommerce and digital innovation.
David Morton, sales and solutions director at Arvato UK & Ireland, explains how car retailers and manufacturers can take advantage of the wealth of data available to them to deliver a seamless and proactive customer experience.
Kia Motors UK has announced a range of offers available to customers buying a new car in 2019, including SUV and hybrid savings.
Auto Trader and Cox Automotive UK have completed the joint venture process to bring together their used car stocking platforms under a re-launched Dealer Auction business.
The Volkswagen Golf was the most popular car searched for on Auto Trader in 2018, overtaking the BMW 3 Series after an eight-year reign.
The Advertising Standards Authority (ASA) has ordered Servicing Stop to clarify adverts which “misleadingly imply savings” of up to 70% over car maintenance at franchised car retail points.
Auto Trader has revealed that the average price of a car advertised on its used car retail platform reached an all-time record high of £12,967 in November.
New research from Motors.co.uk has highlighted the importance of dealers using multiple car search websites.
Car dealers are once again being advised to think carefully about the wording used to advertise ex-rental vehicles following Pendragon’s £134,000 fine from the Trading Standards team at Middlesbrough Council.
Electric vehicles (EVs) and hybrids remain the fourth-ranked vehicle search criteria among potential car buyers researching their next purchase online, according to Sophus3.
