Michael Edwards Group, the most successful MG dealer in the UK, illustrates the benefits of a low-tech approach.
Social should be a powerful motor of growth in automotive. Consumers use an average of 24 touch points while buying, including direct use of social channels, search, video sites, review sites and forums. But our research shows that brands are often putting their effort in the wrong places, and missing significant opportunities.
Our recent research on the leads we provide to Renault UK, reveals that 29% of consumers who were contacted the same day as they made their enquiry, actually went on to purchase a vehicle - a massive conversion, whilst 57% made a purchase, having been contacted within 48 hours.
Continuing our special reports into the service, maintenance and repair market WhoCanFixMyCar.com looks at at how cars ‘age’ - what happens to service/repair bills as a car gets older?
AM and Auto Trader’s Digital Marketing Conference will be back for the third year running when it takes place at Birmingham NEC on 12 February 2015.
Car dealers can reach the ‘holy grail’ of organic upselling by analysing information they already hold on customers
Evans Halshaw, the volume brand for Pendragon, today unveiled its newly redesigned website.
Dealer groups are losing aftersales opportunities to digital startups. Google's Hugh Dickerson tells franchised dealers how they can fight back
The AM Digital Dealer Conference Report explains ways franchised dealers can make their businesses more effective through better use of digital infrastructure, technology and strategy.
People buy from people, making LinkedIn one of the most important social platforms, social media sales strategist Philip Calvert told delegates at the AM Digital Dealer Conference
The modern dealership may require the latest in digital and multimedia technology, but if the infrastructure supporting this is not up to scratch then efficiency and performance will suffer, delegates at the AM Digital Dealer Conference were told.
Video can be an “engaging, easy and fun” way for dealers to increase customer ineractions, CitNow commercial director Alistair Jeff told delegates at the AM Digital Dealer Conference.
RAC Cars managing director Peter McCullough gave delegates at the AM Digital Dealer Conference an in-depth insight into the workings of the company’s successful online classified directory.
Dealers can enliven their online brand image by following a few simple rules aimed at capturing consumer interest, Terry Hogan, Motoring.co.uk managing director, told the AM Digital Dealer conference.
Car dealers can create distinct “personas” for the demographic groups they want to target and then focus their search engine optimisation on these personas.
Email is a car customer’s favoured method of communication from a dealer, but the personal touch is vital, according to Jeremy Evans, managing director of Marketing Delivery.
Car dealers will soon be able to measure their return on investment from online marketing activity far more accurately with the introduction of a much more advanced analytics programme by Google.
Dealers and carmakers need to consider mobile devices as part of their digital marketing and SEO plans, IAB head of mobile Alex Kozloff told delegates at the AM Digital Dealer Conference.
Williams Automobiles uses its website and social media as a 'shop window' to promote its cars and engage with its customers of its Lotus and Morgan franchises in a converted barn in the Cotswolds.
Consumers ‘have all the gear and no idea’, according to Hugh Dickerson, Google’s head of automotive, who said 79% of car-buyers need guidance, which gives dealers a huge opportunity to influence their eventual car-buying decisions.
Volkswagen is taking a 'blended' approach to motor retailing - merging consumers' online activities with enhanced showroom experiences and better customer service.
Some vehicle manufacturers and car dealers remain unconvinced that the motor industry faces a massive and disruptive transformation, says Capgemini’s Nick Gill
The November 'showroom experience' issue of AM - Automotive Management is out now.
In the second of a regular series, WhoCanFixMayCar.com (WCFMC) compares the repair costs of three of the best selling brands in the UK: Ford, Vauxhall and Volkswagen.
Facebook fans are not necessarily the best advocates for your business, according to Marshall Manson, managing director, EAME, at digital consultancy Social@Ogilvy.
