Manheim has launched an 'out of hours' online lead-generation solution.
The launch of the Land Rover will see the brand run its first digitally-led campaign.
Nissan was the first car brand to respond to news of a royal pregnancy.
Volvo's first all-digital car sale saw all 1,927 individually numbered, limited First Edition model of the new XC90 sell out in 47 hours.
There are less than two days left to book your place at AM’s popular annual Digital Dealer Conference.
New car lead generator Motoring.co.uk has launched of a new community hub, called MyMotoring.co.uk, providing real-time business opportunities for dealers and help keep track of consumers when they change cars.
German brands dominate searches on Auto Trader, with the top four brands accounting for 34.2% on the site according to figures for August, released today.
Hyundai UK is to introduce an online user-generated star Rating system across its dealer network.
Consumers will expect to be able to purchase their next vehicle online in the not too distant future.
Manufacturer websites play a limited role in the early stages of the car buying process as consumers favour automotive stock and consumer sites.
Digital is growing fast, but car dealers should not forget traditional marketing methods
Lexus has completed the rollout of a global marketing unit that it hopes will cut media costs, encourage a consistent brand identity and set it apart from Toyota’s marketing.
Micro-blogging site Twitter is trialling a new video ad format which will allow brands to extend the reach of their video content and seeks revenue opportunities from the growing video advertising market.
The key technology, products and channels that will support dealers’ new and used car marketing and longer-term customer relationship strategy
Dealers are failing to keep up with the connected consumer, according to Hugh Dickerson, Google’s head of automotive.
CarShop has unveiled a new, fully-responsive website, with new features and functionality.
Motors.co.uk has launched a promotional tool which directs website visitors to recently reduced cars advertised by dealers, increasing visibility and engagement with stock that dealers typically find difficult to move.
More online car searches happen between 8.30pm and 9.30pm than any other time of day.
Analysing data from its customers enables Audi UK to predict whether they will replace or retain a car, says head of marketing Nick Ratcliffe, allowing the manufacturer to tailor its marketing to match
The retail network will continue to be the most vital component in Volkswagen’s newly developed, seamless online to offline culture, according to Ian Plummer, head of sales operations at Volkswagen UK.
Business pages on Facebook can expect organic reach to decline even further this year with zero organic reach likely in the long run.
Google’s Hugh Dickerson offers car manufacturers and dealers his tips for online video success.
Dealers need to learn how to become effective storytellers to increase web visits and maximise page rankings, according to Terry Hogan, managing director of new and used car buying advice and review website Motoring.co.uk.
Kia, Nissan and Infiniti are targeting audiences based on the vehicles they own to develop bespoke online campaigns tailored to their consumption habits.
Ford is marketing its facelifted Focus ST by engaging with video gamers through a race between Top Gear’s former Stig on the real hill climb at Goodwood against a player racing on a virtual copy of the track.
