Quest Motor Group has credited its new Ecommerce platform for helping it to the most successful month of car sales in its history.
Ford will strap potential Mustang Mach-E customers into a rollercoaster-style ride to experience the accelerative force of its debut electric vehicle (EV) as part of a roadshow set to promote the new model across the UK.
heycar has completed the acquisition of long-established consumer automotive website HonestJohn.co.uk just weeks after it slipped into administration due to “significant cash flow difficulties”.
Car retailers are missing out on the chance to “turbocharge” their aftersales operations due to poor customer data, according to Marketing Delivery.
Franchised car retailers proved more resilient than then independent used car selling counterparts during 2019’s tough trading conditions, according to the CarGurus One Voice Report.
Motor traders have faced a dual challenge in the last year or so, reviewing their affordability assessments to meet new guidance from the FCA at a time of economic uncertainty.
Optimum Vehicles’ SsangYong York franchise has backed horse racing fans at Wetherby Racecourse as potential new customers with a new sponsorship deal for the Yorkshire sports venue.
Members of the National Franchised Dealers Association’s (NFDA) Drive My Career reached over 350,000 potential automotive industry employees of the future with an ‘Apprentice Takeover’ publicity campaign during National Apprentice Week 2020.
Used car dealers are failing to communicate the value of their warranty offer, according to new analysis from AutoProtect.
Online car marketplace BuyaCar will offer vehicles up to six years old in response to customer demand for more choice.
Volkswagen has partnered with Hermes to trial a delivery parcel service which gives its couriers access to vehicles in order to deliver directly to customers’ car boots.
CD Auction Group has launched its used car stocking app as it looks to back-up predictions that the number of vehicles sold off-site will soar to 50% in 2020 following.
Mercedes-Benz UK has appointed Mercedes-Benz Financial Services’ customer operations director Sally Dennis as its new used cars and remarketing director.
UK car dealers have joined 17,500 colleagues from across the globe in being part of a “Brand Experience New Volkswagen” congress in Wolfsburg.
Two in three car buyers search on at least three motor advertising websites when trying to find their next car, according to research by Insight Advantage
Auto Trader’s fastest selling used car of 2019 – the Renault ZOE electric vehicle (EV) – has retained its status as the platform’s most desirable vehicle in the first month of 2020.
Car dealers can expect an increase in web enquiries in the lead-up to the March plate change, due to an update in Google’s algorithm.
The Mercedes-Benz A-Class attracted more enquiries from leasing customers than any other vehicle during 2019, according to data compiled by Leasing.com.
RAPID RTC has forged a new partnership with Kia Motors UK which will see its leading digital lead management software rolled out across the Korean brand’s 190-strong franchised retail network.
Mitsubishi has launched an advertising campaign aligned to Channel Four’s SAS: Who Dares Wins and SsangYong have turned to Vinnie Jones as brands adopt ‘no-nonsense’ marketing campaigns in 2020.
Last month, Zoopla's founder launched Cazoo – a doorstep car delivery service offering free seven-day trials, which has all the hallmarks of being the automotive industry’s answer to Amazon.
CDK Global has created a series of three whitepapers focusing on common problem areas for car retail businesses – with the first focussing on digital experience.
Citroen has launched a new television advertising campaign for its flagship C5 Aircross SUV, boosting awareness as revised models hit dealerships.
An influx of SUVs and premium vehicles into the used car sector has helped to mitigate a 3.5% decline in values year-on-year, according to Auto Trader’s monthly Retail Price Index.
Car sales marketplace Auto Trader is restarting its Squawk new car advertising offensive on Christmas Day and will run it throughout Q1 2020.
