JudgeService has encouraged dealers to invest in their online platforms, as new research reveals 50.54% of sales for car dealerships come through online referrals.
Steve Young, managing director, ICDP, suggests that it may be time for the automotive world to consider different pricing models.
Marketing Delivery data has revealed that UK motor retailers are capturing marketing consents for fewer customers following GDPR.
Carwow, Motorline and Autorama all came under the scrutiny of the Advertising Standards Authority (ASA) after complainants highlighted flawed claims about the savings they could achieve for motorists.
Motors.co.uk has partnered with what3words to provide car buyers with more precise addresses when visiting dealer showrooms.
eBay has completed the acquisition of Cox Automotive’s Motors.co.uk online used car classified business following approval from the Competition and Markets Authority (CMA) earlier this week.
IVendi has announced the creation of five major new senior positions, including three vice president appointments.
City Auction Group and G3 Remarketing have both celebrated record years at their respective vehicle auction facilities during 2018.
Automotive executives believe that 30% to 50% of car dealerships will be closed by 2030, according to KPMG’s Global Automotive Executive Survey 2019.
Modix has announced it has signed a new partnership with Toyota GB which will see its AdBox marketing solution rolled out across the Japanese brand’s dealer network.
Finance profit will be key to car retailers’ efforts to realise greater profit from used cars in 2019 as FCA scrutiny and greater influence from the market’s ‘disruptors’ continue to apply pressure.
Rising overheads, increased competition, sourcing the right stock, Government policy and Brexit are all set to impact car dealers in 2019, according to responses to the CarGurus One Voice Report.
Efficiencies – or more specifically, inefficiencies – have long dominated the automotive industry’s headlines.
Facebook is bringing more targeted car sales advertising to the UK market after launching its automotive inventory advertising software which has already proved successful with US dealers.
Volkswagen Financial Services (VWFS) has promoted former head of marketing Dan James to the role of marketing director.
Geely’s Lynk & Co brand has claimed the title of the ‘world’s fastest growing car manufacturer’ after 120,414 sales in its parents company’s home market in its first year on sale.
Volvo UK is preparing to follow-up online test drive booking trails with Amazon with the launch of its own end-to-end web-based car sales platform.
MotoNovo Finance's online used car aggregator Findandfundmycar.com has reached 2,600 dealer sign ups since it s launch in 2018.
Toyota GB will roll-out a technology-backed hybrid-focused marketing campaign across its franchised car dealer network in a bid to answer customers most frequently asked questions (FAQs).
The Vauxhall Mokka finished top of Auto Trader’s fastest selling cars of 2018 rankings – with SUVs filling eight of the top 10 places.
CarGurus has launched its inaugural national TV advertising campaign in the UK, running through quarter one of 2019.
The Advertising Standards Authority (ASA) has rebuffed complaints against a Mitsubishi television advert which accused the manufacturer of over-playing the EV element of its Outlander PHEV SUV.
Used car retailers experienced a 12.2% year-on-year rise in sales and 10% rise in finance penetration during December, according to Dealerweb.
Suzuki GB showed it could still shine on Saturday night TV as it replaced former ambassadors Ant and Dec with Take That for its latest ITV marketing campaign.
Vertu Motors has completed the acquisition of online commercial vehicles retailer Vans Direct for a total consideration of £7.5 million.
