Supplier insight - Page 33
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'Gamification' of omnichannel customer journey will charm car retail customers
ZeroLight's recently-recruited chief growth officer Eva Poppe believes real-time CGI technology will help 'gamify' motorists digital buying journeys against a backdrop of omnichannel retail journeys and agency model retail.
Auto Trader becomes economic barometer for the Office for National Statistics
Auto Trader has struck-up a new partnership with the Office for National Statistics (ONS) which will see the used car marketplaces data become an official economic barometer for the authority.
5 minutes with… Paul Hollick, chair, Association of Fleet Professionals (AFP)
The addition to AM’s ‘5 minutes with…’ features series sees editor Tim Rose sit down with Association of Fleet Professionals (AFP) chair Paul Hollick to discuss its new dealer standard and what it might mean for car retailers.
Automotive retail still has work to do to address diversity issues
An Institute of the Motor Industry (IMI) report aiming to be the catalyst of a shift to greater diversity, inclusion and equity in automotive has revealed that gender remains the source of the sector’s most significant representation imbalance.
Car retail to be impacted as consumers ‘grapple with a cost-of-living crisis’
The car retail sector should be braced for a prolonged period of uncertainty as OEMs impacted by Russia’s war in Ukraine battle to deliver vehicle supplies and consumers “grapple with a cost-of-living crisis”.