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Opinion
Can self-driving regulation catch up with technology? – guest opinion
For decades, technology has been the single biggest factor holding us back from launching fully Autonomous Drive (AD) vehicles.
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Opinion
Why Imperial Cars shunned an off-the-shelf DMS - guest opinion
Neil Smith of Imperial Cars outlines the benefits to the business from developing its own dealer management system
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Opinion
Will car showrooms in shopping centres prove a winner?
Does a shopping mall presence actually drive enough sales to justify the expense and change in the supply chain?
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Opinion
Is Seat’s options cull the right road to simplifying customer experience?
Seat’s recent decision to limit options for dealers to upsell optional extras on its range is an interesting one; mainly as it is seemingly flying in the face of current personalisation trends when it comes to the in-car experience.
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Opinion
Heatwave and cost of living concerns cool car market - Cazana
There is little doubt the outstanding weather had a part to play in the more difficult trading conditions. Economic concerns have also played a significant.
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Opinion
Using Facebook advertising to boost business - guest opinion
Imperial Cars' Neil Smith outlines tactics to get the most from Facebook
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Opinion
Jim Saker: V5 'previous owner' changes threaten used car market
The DVLA’s decision to no longer put previous keeper information on a used car V5 may put the used car market at risk.
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Opinion
Putting car dealers in the social media fast lane, guest opinion
Engaging with customers through social media has become the norm for companies across a range of sectors and car reatilers should be paying close attention to the approach of businesses in other sectors.
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Opinion
Improving sales conversion ratios
Neil Smith of Imperial Car outlines some of the work it has done on improving conversions of enquiry to sale.
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Opinion
A next step for qualified finance experts
Gerry Kouris of Alphera Financial Services outlines a need for a common approach to F&I training and accreditation and
