-
Opinion
Guest opinion: how dealers can build consumer trust and grow aftersales revenue with vehicle health checks
Recent research shows dealers are losing thousands of pounds in revenue because they are not completing vehicle health checks.
-
Opinion
Guest opinion: Now is the crucial time to realign stock profiles for the changing season
Retailers who remain agile and adapt their forecourts to reflect buyer demand and of-the-moment purchasing patterns, are those that will still thrive, despite any wider economic difficulties.
-
Opinion
Guest opinion: Dealers should ignore Millennials at their peril
It’s a popular sentiment that the younger generation - often known as Millennials - simply aren’t interested in buying cars. At least, not in the way that their parents did.
-
Opinion
Are motor retailers insane or merely irrational?
Every day, dealers engage in irrational behaviour that damages the customer's trust in them.
-
Opinion
Guest opinion: Why customer communication is the key to GDPR compliance
Personal data is at the core of most businesses and forms the basis of a wide range of activities, from sales and marketing to customer relationship management; but the ways we are able collect, store and use it are set to undergo a radical overhaul.
-
Opinion
Guest opinion: Dyson's electric car production plan could pay off
Professor of innovation at the University of Kent's Business School, Jeremy Howells responds to news that Dyson will produce all-electric cars by 2020.
-
Opinion
CSI and customer loyalty
Consultant and analyst Piers Trenear-Thomas expands on his points made in AM's recent CSI feature.
-
Opinion
Even the most electrifying PR is still not news
Most car manufacturers have been going down the electric route for years. That they get such attention for announcing it is good PR, not good news.
-
Opinion
Guest opinion: Why ISO27001 and GDPR go hand-in-hand
The automotive industry, like the rest of the world, is becoming increasingly reliant on digital relationships, both business and personal.
-
Opinion
Guest opinion: car buyers want a better online experience - it's time for dealerships to embrace digital technology
One satisfied Jaguar Land Rover customer was “amazed at this level of support on a Sunday evening,” and went on to say, “It really raises the service bar.”
