Consumer awareness has emerged as a key hurdle for emerging electric vehicle (EV) brands including Fisker, NIO, and Lynk & Co ahead of their UK market launches, according to new What Car? research.
Car retailers must ‘constantly turn the dials’ of their marketing strategy to avoid being over-reliant on a single provider, maximise conversion and minimise cost-per-sale, the AM News Show has been told.
Motors.co.uk has launched a multimedia radio and outdoor marketing campaign to help support its car retailing partners across the UK.
Vertu Motors has further strengthened its online automotive parts retail business through the £3.5 million acquisition of e-commerce specialist Wiper Blades Ltd.
Chorley Group emerged as the top Lancashire business for customer service in the annual Red Rose Awards.
Car retailers and wholesalers have been promised the opportunity to trade vehicles in “minutes” via a new platform launched this week.
Sports sponsorships may never have been such a significant part of the car retail sector’s marketing make-up than they are today.
Cazoo has launched its online car retail offering in Italy in a move that completes its expansion into four countries in mainland Europe over the past six months.
Auto Trader has given away more than £500,000 worth of electric cars in the last 12 months as part of its Electric Car Giveaway competition.
Carwow has appointed former GoCompare vice-president and Photobox chief innovation officer Sally Foote as its new UK managing director.
Dealers need to make changes to their websites so customers don’t hit the back button too quickly.
Glasgow Rangers FC will continue to benefit from online used car retailer cinch’s a £8 million sponsorship of the Scottish Premier League (SPL), despite refusing to display its branding.
Cazoo will begin its UK jobs cuts with the closure of a vehicle preparation centre acquired from SMH Fleet Solutions in September last year.
Renault Group has acquired online car maintenance provider Fixter, as part of the digitalisation of its aftersales business.
Motorists should expect a positive return from sharing of their personal data with retailers and manufacturers, Keyloop senior product marketing manager Charlotte Morgan has said.
Cazoo has kicked-off its plan to cut its marketing costs as part of its bid to save £200 million per year with the loss of its high-profile Premier League shirt sponsorship deal with Everton FC.
It’s been a busy few weeks for headlines covering the demise of Carzam and a £200m cost reduction programme at Cazoo.
Carwow founder and chief executive James Hind has told AM that the online car marketplace might go public to raise more funds but added that “now is not a great time”.
Auto Trader has urged car retailers not to “jump to rash conclusions about the health of the market” after car price rises eased in May with the prospect of tough times ahead for car buying consumers.
A Scottish Football sponsorship feud involving Rangers Football Club, Parks Motor Group and cinch may have boosted the online car retailers profile, a YouGov poll suggests.
