Shifting car-buying entirely into the online arena is so incredibly complex that dealers will be around for a long time to come, but increased digitisation is essential if the sector is to meet consumer expectations according to iVendi chief executive James Tew.
Car dealers interested in how digital technology will change motor retail will be in their element at Automotive Management Live 2018. It has masterclasses focused on websites, video, social media marketing, lead management, live chat, online vehicle sales and customer reviews.
“Car dealers need to make their pretty websites into e-commerce platforms”, iVendi chief executive James Tew has insisted following the publication of the finance specialist’s first-ever Report on Online Motor Retailing.
TWO days of insightful, engaging content that Automotive Management LIVE is known for whilst enabling our audience to connect with the full range of suppliers to motor retail, learn and share industry best practice, and discuss how to prepare for the future of motor retail.