Like most retailers, the automotive industry has been heavily impacted by COVID-19.
COVID-19 has not defeated us, we are coming back. My wife is a professional epidemiologist, and an entrepreneur, and her rage at how this process was handled is a topic for another day.
Shelbourne Motors has renewed its association with Ulster and Ireland scrum-half John Cooney, as its official brand ambassador.
Cazoo has made another Premier League sponsorship signing in the form of Aston Villa, agreeing a deal which will logos on the team’s shirts and around its Villa Park Stadium.
The Evans Halshaw, Stratstone and Car Store car retail businesses will have a “powered by Pendragon” prefix added to their name as part of a rebrand of the AM100 car retail group aiming to add confidence to car buying consumers.
A new type of customer has emerged, the super-savvy, super-confident. These are the people buying pure electric vehicles (EV) during a pandemic, giving double digit growth in a market which is otherwise hardly moving.
Relationships between franchised car retailers and their manufacturer partners show signs of strain due to shrinking margins, if conversations at the AM Awards 2020 round table meeting are anything to go by.
10 minutes with... Matt Moakes, chief executive at Heycar.
A seismic shake-up of the Ford of Britain franchised car retail network could have far-reaching consequences for the industry as a whole, report Tom Sharpe and Craig Thomas.
The motor industry may have dipped a toe in the online retail pool, but Zoople and LoveFilm founder Alex Chesterman has just leaped in head-first with his latest project - car retail platform Cazoo.
AM looks at the explosion in different online automotive offerings available in the UK and explores how this very crowded marketplace is affecting retailers.
Mitsubishi has launched an advertising campaign aligned to Channel Four’s SAS: Who Dares Wins and SsangYong have turned to Vinnie Jones as brands adopt ‘no-nonsense’ marketing campaigns in 2020.
Citroen has launched a new television advertising campaign for its flagship C5 Aircross SUV, boosting awareness as revised models hit dealerships.
Car sales marketplace Auto Trader is restarting its Squawk new car advertising offensive on Christmas Day and will run it throughout Q1 2020.
Whether dealers valet their own cars or subcontract, new IT systems and data analysis are being used to make the process as efficient as possible
Neil Gilligan, Indicata’s national business development manager, explains how its data-led ‘whole market view’ can benefit motor retailers and manufacturers
Motors.co.uk, Gumtree and eBay have come together under one brand, the eBay Motors Group, and will enable motor retailers to access their broad range of vehicle advertising services from a single point from 2020.
As more consumers go online to research their vehicles, a good digital name has never been more important for car dealers and manufacturers
Automotive digital marketing companies provide their latest updates, product releases and contract wins
A standard-fit data SIM card offering 100GB of free data will boost the take-up of Volvo connectivity services for the first year of customers’ ownership experience with the Swedish brand.