Marketing
-
Opinion 16 DecGuest opinion: Rise of the ‘Trusted Consumer’
For the last few years marketing has centred around what millennial consumers are looking for. To me, this reflects marketers’ general obsession with youth culture and their adoption of new technologies. It also means older audiences who enjoy the latest tech are often overlooked.
-
Car Manufacturer News 8 Nov4x4 brand SsangYong wins support from Olympian Pippa Funnell
One of the UK’s top horsewomen and a member of the 2016 Olympic Team GB, Pippa Funnell MBE has become the first brand ambassador for 4x4 manufacturer SsangYong.
-
Car Dealer News 2 NovFarnell Land Rover offers premium prize for Asian wedding day
Farnell Jaguar Land Rover Bradford tuk tuk no chances with marketing when it teamed up with the National Asian Wedding Show to offer two lucky couples to win his and her Ranger Rovers for their wedding day.
-
Insight 3 OctThe essential guide to marketing
The digital route to marketing is increasingly important, but other channels can be equally effective. The experts point the way to a proven strategy.
-
Supplier News 8 Sep
Autovolo targets Tesco customers
Online automotive marketplace AutoVolo hopes to put its brand in front of 50,000 motorists in a promotion with Waves, Tesco’s on-site hand car wash provider.
-
Car Manufacturer News 11 AugMG Motors boosts leads at major events
MG Motor has continued to drive lead generation by prioritising its presence at large-scale public events as it continues to target 20,000 UK registrations.
-
Used Cars 9 AugCarspring launches TV advertising campaign to boost brand
Online used car marketplace Carspring is planning to spend over £1 million to promote the business through television advertising.
-
Digital Marketing 2 AugInfiniti signs up Game of Thrones star to push Q60
Infiniti has signed up Game of Thrones star Kit Harington to star in a short film with its Q60 coupe to help promote its rival to the BMW 4 Series and Audi A5.
-
Latest News 18 Jul
Used car dealer group hires former Mercedes-Benz executive
A former Mercedes-Benz marketing executive has joined independent used car dealer group Big Cars. Its new head of marketing is Julie Wallman.
-
Car Manufacturer News 14 JulTrack based test drive event hoped to win sales for Renault
The launch of a Renault Range Roadshow this summer is hoped to bring the brand’s cars and technology to the attention of hundreds of consumers.
-
Dealer Management 23 JunInfluence how people buy with ‘the unconscious brain’
Most customers make decisions they cannot affect and learning how to nudge their thought processes can give dealers an edge, says Susannah Schofield.
-
People News 2 JunBen Maguire swaps Cap for CarCliq
CarCliq has hired former Auto Trader and Cap Automotive executive Ben Maguire as its new managing director.
-
Car Dealer News 31 MayHR Owen to train professional footballers…for the road
HR Owen has struck up a partnership with Premier Sports Network in a deal that will see the leading luxury dealer group offer private driver training to football stars.
-
Car Dealer News 25 MayArnold Clark wins top marketing award at the Drum Awards
Arnold Clark’s head of marketing paid tribute to the “quality and creativity” of her team after bringing home the Drum Marketing Awards’ In-house Marketing Team of the Year accolade.
-
Car Manufacturer News 23 MaySeat launches 'Beautifully Made May' campaign
Seat is offering customers an additional £500 deposit contribution towards the purchase of all of its new car range as part of its ‘Beautifully Made May event’.
-
Used Cars 20 MayTootle.co.uk to launch TV advertising campaign
Tootle.co.uk is set to launch a £300,000 nationwide ad campaign as it attempts to match more private vehicle sellers with retailers.
-
Car Dealer News 6 MayGame of Thrones comes to Donalds Volvo
Game of Thrones fans will flock to Donalds Volvo Ipswich when the businesses showroom turns film set to host the hit TV series’ iron throne.
-
Digital Marketing 7 Apr
RAC Cars and Motors tie-up to end free advertising but enlarge audience
RAC Cars’ pledge to shake up the classified motor marketing sector by providing free advertising to dealers looks set to be cut short by a tie-up with Motors.
-
Car Manufacturer News 4 Apr
Renault Kadjar marketing campaign on Discovery shows its adventurous side
Renault UK has launched a TV marketing campaign through the Discovery Channel for its Kadjar crossover SUV.
-
Car Manufacturer News 29 MarJeep recruits pro surfer Andrew Cotton to help boost its brand
Extreme surfer Andrew Cotton has been recruited as an ambassador for automotive brand Jeep.
