Chorley Group's new Digital Response Team has completed 75% of all its sales at times traditionally considered 'outside of office hours' after introducing late-night car buying to meet the changing needs of its customers.
March’s usual flurry of new car deliveries has been put on ice at many car dealerships across the UK as The Beast From the East blighted retailers striving to deliver 18-plate handovers despite the snow.
We are hearing more and more from dealers how effective Facebook is becoming in generating enquiries and sales - in some cases deposits have been taken within only a few hours of a vehicle offer being posted.
As one of the few areas of retail which simply can't be conducted entirely online, car dealerships are physical retail spaces which are just as relevant today as they were before the rise (and rise) of online shopping.
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