The Trade Centre Group has been announced as title sponsor of the Formula Woman GT Cup team.
Pendragon has agreed a naming sponsorship deal with British Touring Car Championship (BTCC) team Power Maxed Racing (PMR).
Castrol is hosting a seven-a-side football tournament to mark its new three-year sponsorship of the English Premier League.
Beechwood Derby has become the official vehicle partner of Derbyshire County Cricket Club in a new deal covering the next two seasons.
Bristol Street Motors has launched its own W Series race team and has increased its support for the W Series' Excelr8 Motorsport team.
Cazoo has completed a Spanish football sponsorship double after following an agreement with Real Sociedad with a follow-up deal for Valencia.
Cazoo has secured a sponsorship deal with Spanish LaLiga football club Real Sociedad as its strategy to drive car sales growth through profile continues in mainland Europe.
Channel 4’s coverage of the Formula E World Championship is the latest in a string of sports sponsorships announced by Vertu Motors.
Motorway will sponsor ITV’s live coverage of the Guinness Six Nations for the next two years, to boost awareness of its used car buying service.
Bristol Street Motors has become an official partner of “The Rams” Derby County Football Club, as it expands its sponsorship of sport across the country.
Cazoo is expanding its darts sponsorship portfolio to include the World Darts Championship along with the UK Open, Players Championship Finals and Masters.
Macklin Motors and Bristol Street Motors have struck high-profile sponsorpship deals with the Glasgow Rocks basketball team and a virtual W Series car racing team.
Arnold Clark has secured title sponsorship of a new international women’s football tournament set to feature the top 10 teams from across the globe.
Cinch will be the first-ever sponsor of Simon Cowell’s new ITV musical game show, Walk The Line.
Bristol Street Motors has joined Co-Op Live as a founding partner of the new 23,500-capacity arena opening in Manchester in 2023.
Vertu Motors become the ‘Official Car Retailer’ League One football team Sunderland AFC for the remainder of the current season.
LSH Auto has supplied Macclesfield FC with a new kids’ electric car for the club’s ball carriers, to celebrate its first anniversary as official car and van supplier.
Macklin Motors has been announced as an official club partner of Heart of Midlothian Football Club.
Online car market place Heycar has secured a new deal to sponsor Talksport's coverage of this season's UEFA Champions League.
BCA's cinch online car retail platform has announced a new sponsorship deal with American Football's National Football League (NFL).