Two thirds of car buyers now contact a dealer after accessing the website via smartphone or tablet, according to Motors.co.uk.
For dealerships offering insurance is an easy upsell to customers that are buying a car, but research shows that once the policy expires over 70% of consumers look elsewhere for a renewal.
Whether you are a large franchised dealership or a smaller independent garage, you probably have a DMS and/or Enquiry Management System (EMS) in place.
MG Motor has continued to drive lead generation by prioritising its presence at large-scale public events as it continues to target 20,000 UK registrations.
MB Group’s Automotive agencies Bluesky Interactive and MB Advertising come first in The Drum’s Independent Agency Census.
Volkswagen Commercial Vehicles has revamped its website with the ability for customers to reserve used vans online by paying a deposit through PayPal.
Online used car marketplace Carspring is planning to spend over £1 million to promote the business through television advertising.
AutosOnShow.TV has appointed a new commercial operations director as is looks to strengthen its relationships with manufacturer partners.
Video technology specialist CitNOW claims to be broadcasting more video than the BBC as 2,750 dealerships across the country embrace its technology.
Cap HPI has appointed Ian Denny as its head of digital media sales as it focusses on growth in areas which are “are transforming the automotive industry”.
Avid music-streamers, Airbnb-ers, car-poolers and ride-hailers, Millennials have been dubbed the have-nots who spurn the ‘burdens of ownership’ in favour of the freedoms of a sharing economy.
The question on whether the UK will adopt Brussel’s EU data law (GDPR) following Brexit has just got more complicated with government introducing a law ordering a complete review of direct marketing rules.
Infiniti has signed up Game of Thrones star Kit Harington to star in a short film with its Q60 coupe to help promote its rival to the BMW 4 Series and Audi A5.
Suzuki has launched TrackBack’s lead tracking and reporting system to its 155 UK dealer network.
Motorline Nissan has launched a social media campaign to get 100 women to test drive a Leaf electric vehicle.
The growing role played by video technology will see sales executives and technicians replaced by presenters as part of ‘immeasurable’ changes by 2020, according to CitNOW.
Accident Exchange celebrating 15 years in business with claims that it has helped dealerships generate £2 billion of previously untapped revenue from around 350,000 satisfied motorists.
Auto Trader research has highlighted the importance of dealer reviews with research which found 30% motorists bought a car based on dealer reviews or recommendations by family and friends.
Peter Vardy has teamed up with eCommerce specialist Eysys to streamline the marketing of stock online via its Auto Ad Builder “mass ad creation tool”.
A former Mercedes-Benz marketing executive has joined independent used car dealer group Big Cars. Its new head of marketing is Julie Wallman.
JCT600 Vehicle Leasing Solutions is targeting SME fleet sales with a new online application developed in conjunction with business car consultants BCF Wessex.
The launch of a Renault Range Roadshow this summer is hoped to bring the brand’s cars and technology to the attention of hundreds of consumers.
Video can boost service work, profits and engagement, but experts say its key benefit is the trust it generates.
Wessex Garages has marked out its intentions to pursue internet engagement with the appointment of a new digital sales executive for its Bristol dealership.
Dealers will be able to use connected car technology to improve the ways they engage with their customers, writes Penny Searles, CEO, Smartdriverclub
