A marketing agency has been fined £2,004 after positioning an advertising banner for a nearby Dacia dealership just yards from a War Memorial.
Mitsubishi Motors in the UK has appointed Katie Dulake as its new general manager of marketing and communications.
Marque Group has appointed former Lookers managing director Allan Rushforth as its new managing director for Europe.
CarGurus claims to have driven lead generation growth of upto 32% for car retailers through a new paid-for search offering launched as a result of its new partnership with Google.
It’s no secret that car sales are increasingly influenced by technology, with digital tools and services now forming a central part of the customer journey.
The Independent Motor Dealers Association (IMDA) has launched a new partnership with Acceler8, to help dealers boost sales conversion rates.
Endeavour Automotive has taken over the operation of Hyundai’s Stratford retail store just 13 months after Motorline took control of the operation from Rockar and Hyundai Motor UK.
Car buyers visiting the Top Gear website can see the latest vehicles added by Motors.co.uk dealers, and use an enhanced search tool to find their next purchase.
PSA Group has appointed Thierry Koskas as its new senior vice-president of sales and marketing.
Dragon2000 has warned dealers and their customers against being targeted with phishing and email scams as problems increase.
Ford has brought its dealer marketing in-house after acknowledging a “need to do more” and offer a faster response to changing conditions in automotive retail.
Faster than a journalist can write “the death of”, Tesla has reversed its decision to take all its car sales online.
Volvo Cars has introduced a direct consumer business arm as part of an executive restructure designed reshape “what a car is, how people expect to be transported and how they interact with a car”.
Online searches for diesel vehicles on Auto Trader declined to just 42% in February following a “precipitous” decline in popularity for the fuel type over the past two years.
Cazana has closed its latest round of crowdfunding at £1.56 million, nearly 160% of its original investment target to embark on global expansion plans.
The role of technology in the car buying process has been fraught with both opportunities and challenges for a number of years.
Carwow has responded to its recently acquired manufacturer partnerships with the appointment of Hasan Nergiz as director of OEM and Jon Davies head of OEM.
Rockar has defended the omni-channel approach to car retail following an announcement by Tesla’s Elon Musk that the brand intends to move its sales entirely online.
Mitsubishi Motor UK's Truck King Battle is about to come to a head among franchisees as the finalists in the L200 pick-up design competition prepare to be unveiled via social media.
The results of the latest Auto Trader Market Report have revealed that a third of the UK potential car buyers are being put off a purchase due to the uncertainty surrounding Brexit.
HR Owen is implementing a new electronic customer relationship management (eCRM) and digital remarketing campaign to boost sales of new and used cars and to enhance retention of aftersales customers.
Tesla’s plan to close many of its physical retail stores as it shifts towards an online sales model will “force the whole industry to accelerate the move to online car sales”, it has been claimed.
Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
Car manufacturers’ YouTube video content gained greater traction than their own websites for the first time in 2018, according to a new study by digital marketing specialist Sophus3.
Carwow has created an online tool to predict car costs after no deal Brexit, which motorists fear will make vehicles more expensive.
