As more of the car-buying process moves online, car dealers must be aware of the trends in mobile websites, videos, live chat, independent reviews and real-time service booking

Modern car dealers need an integrated online strategy

We look at the impact that changes to some car dealers' digital marketing strategies have had in the past 12 months.

As car customers research more online, car dealers need a plan to exploit ever fewer sales opportunities

Independent data about ownership costs will help buyers to choose a used car with more confidence and may win you a customer for life

Richard Peers, Microsoft business development lead, told members of the AM Executive Breakfast Club in London that dealers should look at bridging the gap between their physical and digital showrooms and their businesses should move to reflect the way consumers want to engage with them.

Clean data key to good marketing: Customer database is a vital tool as dealers look to improve aftersales profits.

Multi-AM Award winning dealer group Lifestyle Europe is one of the brave few willing to explore the benefits social networks and online new car sales can bring to a modern franchise dealer business.

Vertu chief executive Robert Forrester and commercial director David Crane explain how they manage business data at one of the UK’s largest motor retailers.