Car dealers have boosted the number of sales they make upon an initial customer enquiry by 41% during the past year, according to enquiryMAX.
Dealers have long been reliant on word of mouth and brand loyalty for sales, and the customer buying experience is a big part of this.
Auto Trader is aiming to help dealers attract a bigger finance audience with the introduction of trade adverts featuring an offer-driven finance calculator.
Motors.co.uk has added a new car reviews section to its website in a bid to help inform customers’ buying decisions.
For car dealers, there is more to standing out on social media than posting an image to a dozen channels. We track down best-practice advice from the experts.
When I joined Google in 2011, after more than a decade in the automotive industry, it wasn’t the obvious choice.
BCA Partner Finance will provide dealers with additional working capital and help improve cashflow and profitability after launching a new service for part-exchange vehicles.
Honda UK’s head of cars has congratulated the brand’s UK dealer network after it achieved top ratings on the Reevoo customer review website.
Paragon Car Finance’s latest Headlight Survey has revealed that finance brokers fear the effects of online finance solutions on their volumes of business in the long term.
Like all organisations that process personal data, motor dealers must comply with data protection legislation.
A Marshall BMW dealership repaired vandalism caused to a number of cars belonging to local residents after spotting evidence of their predicament on social media.
Lookers has launched a fourth generation website as part of its eight-year relationship with GForces.
The price of used cars continued to rise as age and mileage levels reached a 12-month low, according to online remarketing specialist Autorola.
Exchange and Mart has launched a new dealer website build service offering the creation of a mobile responsive design to allow consumers the ability to search anywhere, any time.
RAC Dealer Network has announced plans for a new series of summer events designed to help create an increased sense of community among its 1,100 dealers.
Swansway Group is spreading the Easter spirit with visits from its very own chocolate-delivering bunny to worthy causes within its local communities.
How car dealers can craft their messages for individuals and deliver them how and when each person wants.
Mazda UK has celebrated the “superb results” achieved by its in-house customer call centre during its first year of operation.
WMS Group used car scheme Safe and Sound has announced the national roll out of a multi-million pound marketing campaign designed to maximise leads, sales and profitability for its dealership network.
While apps are no substitute for a good website, they can build trust and increase engagement and retention.
Female car buyers are turning their backs on the showroom to become the key drivers of growth in the online sales arena, according to Buyacar.co.uk.
GForces will extend the use of its NetDirector software platform into car dealerships in Africa through a partnership with one of the continent’s leading IT suppliers.
MotorK will aim to drive change in the online new car sales arena with expansion in the UK market after announcing an £8 million round of initial funding.
NFDA Trusted Dealers is celebrating strong growth results from the first quarter of 2017 as buyers dwell for longer online and retailers benefit from increased quality leads.
Lexus is the quickest used car brand for Britain’s motorists to convert into cash as dealers snap up forecourt stock, according to new figures compiled by Wizzle.
