customer experience
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Supplier News 7 OctAA Cars introduces ten-point Dealer Promise
The AA Cars used car portal has launched a ten-point Dealer Promise scheme which aims to develop new levels of trust between dealers and customers.
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Manufacturer 30 SepNissan MD takes response to April margin changes 'on the chin'
Outgoing Nissan UK boss Jim Wright has admitted that imposing April margin changes on dealers “was not the right thing to do” and promised better communication with the network in future.
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Digital Marketing 26 SepConsistency key to bridging trust divide, says Dragon 2000
Consistent customer experience is the key to rebuilding trust among disillusioned customers, according to Dragon 2000.
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Opinion 22 SepGuest opinion: Customer experience metrics – friend not foe
For car dealers to be continuously successful, their customers have to have a satisfying experience at each stage of the sales process – from when they first research a vehicle online, through to when they step into the dealership and drive off after their third service.
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People News 2 SepKia appoints new customer experience manager
Kia Motors’ new customer experience manager has vowed to strengthen the brand’s partnership with dealers and help them to deliver “an industry-leading customer experience”.
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Car Dealer News 11 AugBristol Street Motors Cheltenham scoops Ford's Chairman's Award
Bristol Street Motors Ford Cheltenham has been named as a winner of Ford’s 2015 Chairman’s Award.
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Car Dealer News 27 JulRenault dealers leap 12 places to top Driver Power survey
Renault’s franchised dealers soared to the top of the customer satisfaction charts with a strong showing from 38,000 surveyed customers in the annual Driver Power dealer chart.
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Supplier News 29 Jun
Capgemini launches new services focused on helping dealers to become retailers
Consultancy Capgemini has launched a new service, AutomotiveConnect for Retailers.
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Car Dealer News 20 MayClive Brook Volvo customers get off-road
Clive Brook Volvo put a selection of the Swedish brands vehicles to the test on a tough off-road course in Yorkshire – and invited 100 customers along for the ride.
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Opinion 20 MayAre you being served? The US and the digitalisation of dealerships
Following a trip to this year’s annual NADA convention in Las Vegas, chief executive of The Lead Agency, which owns CarKeys.co.uk, Anton Hanley saw how the need for face-to-face interactions in the car buying process is even more limited than in the UK.
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Used Cars 26 NovMotors.co.uk urges dealers to stock up for post-Christmas period
Peter Watts, Motors.co.uk director of dealer insight, is offering tips for retailers over Winter season.
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Market Insight 12 AugJD Power survey shows Volvo dealers satisfy customers better than Audi, BMW and Mercedes
Volvo’s car service network is the most satisfying in the UK, according to the latest JD Power 2015 UK Customer Service Index Study.
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Opinion 6 Aug
Guest opinion: the future of automotive customer experience
The customer journey and experience will be the next competitive battlefield for the industry.
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Market Insight 28 JulConsumers still fear pressure and negotiations when buying car
Motor retail still needs to combat consumer perception. Auto Trader study found deal negotiations and salesperson pressure were the top pain points for buyers.
