Digital Marketing
Consumer awareness hurdle faces emerging EV brands Fisker, NIO and Lynk & Co
Consumer awareness has emerged as a key hurdle for emerging electric vehicle (EV) brands including Fisker, NIO, and Lynk & Co ahead of their UK market launches, according to new What Car? research.
Manufacturer insight
6 Jul
AM News Show: car retailers must ‘constantly turn the dials’ to maximise marketing
Car retailers must ‘constantly turn the dials’ of their marketing strategy to avoid being over-reliant on a single provider, maximise conversion and minimise cost-per-sale, the AM News Show has been told.
AM News Show podcast
1 Jul