Digital Marketing - Page 29

Jacqui Barker, head of commercial at drivvn

News

What women want: automotive retail's drive to digital doesn't discriminate

In the first of two specially-written AM 'guest opinion' posts to mark International Women's Day, Jacqui Barker head of commercial at drivvn, explains why the drive towards digital and greater diversity in the workforce is set to transform car retail.

opinion 8 Mar

Volkswagen chief executive, Ralf Brandstätter

News

Volkswagen targets data profits in connected, autonomous, EV-powered future

Volkswagen has set-out its plan to leverage profitability from data as it focuses on a future of autonomous electric vehicles (EV) with its new Accelerate brand strategy.

Manufacturer insight 5 Mar

Robert Forrester, Vertu Motors chief executive

News

Vertu Motors CEO Robert Forrester: 'This is not a shift to online car sales'

Vertu Motors chief executive Robert Forrester has insisted that his business is not making a switch to online car sales after a 360% rise in end-to-end digital transactions in 2020.

Car dealer news 5 Mar

News

Cox Automotive continues growth strategy with Codeweavers acquisition

Supplier news 3 Mar

News

Wilsons launches new car sales website offering ‘seamless end-to-end ecommerce’

Wilsons car retail group marketing manager Lauren Michael admitted that the COVID-19 crisis had "pushed its hand" towards ecommerce as the business launched a new sales website.

Car dealer news 3 Mar

News

Almost two-thirds of in-market car buyers now poised for April 12 purchase

A What Car? survey of 2,359 in-market car buyers has found that 59% are now poised to purchase on April 12 following Prime Minister Boris Johnson’s announcement on the re-opening of retail after COVID-19 ‘Lockdown 3’.

Market insight 3 Mar

News

BCA’s cinch partners with dealers to launch used car subscription service

BCA’s cinch online car retail platform has partnered with car dealers across the UK to launch a used car subscription offering called cinchCare.

Supplier news 3 Mar

News

CarShop CEO says COVID-19 lockdowns 'forced stagnant market players into action'

Car retail's switch to omnichannel retailing during successive COVID-19 lockdowns have ensured that used cars buyers have “never had it so good”, according to CarShop CEO, Nigel Hurley.

Market insight 2 Mar

ZeroLight and Amazon Web Services launch new cars on Amazon Live platform

News

Zerolight and Amazon launch online new car configurator on Amazon Live

Zerolight has teamed up with Amazon Web Services (AWS) to offer car manufacturers a way of launching new models with a configurator on the online retail platform.

Digital Marketing 2 Mar

News

Keyloop rebrand for CDK Global followed by Rapid RTC and enquiryMax acquisitions

CDK Global has been rebranded as Keyloop and completed the acquisition of both Rapid RTC and enquiryMAX following its takeover by Francisco Partners (FP).

Supplier news 2 Mar

Volvo XC40 Recharge sale facilitated vi an online app

News

Volvo Car UK vehicle sales to go 100% online and wholly EV by 2030

Volvo Car UK has revealed a new retail strategy that will see 100% of the Swedish brand’s vehicles sold online as its shifts to a wholly electric vehicle (EV) product range by 2030.

Manufacturer insight 2 Mar

News

Motors.co.uk launches multi-million-pound TV advertising campaign

Motors.co.uk is launching a TV advertising campaign this month, across ITV, Sky and Channel 4.

television 1 Mar

News

Peugeot moves ‘upmarket’ with new logo and car dealership corporate identity

Peugeot has set out its intention to continue a “journey upmarket” with the introduction of a new logo, marketing campaign and corporate identity (CI) for its franchised car retail network.

Manufacturer insight 26 Feb

Stuart Miles, managing director UK & Ireland, CDK Global International

News

Connecting the ecosystem: making automotive retail faster and smarter

In today’s world, technology has the power to transform customer experiences and relationships, but the car buying and servicing progress may still be viewed as inconvenient and impersonal by many customers.

opinion 25 Feb

News

Buyers want email stock updates from dealers, finds Marketing Delivery

Almost two-thirds (59%) of potential car buyers are more likely to remain in contact with a dealer that emails them with details of stock that matches their initial enquiry, according to a new study by Marketing Delivery.

Digital Marketing 24 Feb

News

Motorway appoints MoneySuperMarket marketing chief as first CMO

Motorway has appointed Lloyd Page, as its first CMO.

people news 24 Feb

Fraser Brown, managing director, MotorVise

News

Opinion: Plan and prepare to turbocharge April 12 car showroom reopenings

We have a date. There is an end in sight. Lockdown 3 trading for car dealers will end on April 12.

opinion 24 Feb

GForces NetDirector Auto digital platform

News

A car is purchased every nine minutes online, finds GForces data

A car is purchased every nine minutes with the most popular time to buy a vehicle between 10am and midday, according to data by GForces.

Market insight 23 Feb

The UK's first Cazoo Customer Centre, on Chester Road, Stretford, Manchester

News

Cazoo acquires German car subscription service Cluno to expand into Europe

Cazoo has begun an expansion “across Europe” with the acquisition of German car subscription provider Cluno.

Acquisitions 23 Feb

Auto Trader’s director of data and insight, Richard Walker

News

Used car values rise for 41st week on Auto Trader advertising platform

Car retailers balancing supply and demand during COVID-19 ‘Lockdown 3’ trading have delivered a 41st consecutive week of rising used car prices on the Auto Trader classified advertising platform.

19 Feb

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Digital Marketing - Page 29

What women want: automotive retail's drive to digital doesn't discriminate

Volkswagen targets data profits in connected, autonomous, EV-powered future

Vertu Motors CEO Robert Forrester: 'This is not a shift to online car sales'

Cox Automotive continues growth strategy with Codeweavers acquisition

Wilsons launches new car sales website offering ‘seamless end-to-end ecommerce’

Almost two-thirds of in-market car buyers now poised for April 12 purchase

BCA’s cinch partners with dealers to launch used car subscription service

CarShop CEO says COVID-19 lockdowns 'forced stagnant market players into action'

Zerolight and Amazon launch online new car configurator on Amazon Live

Keyloop rebrand for CDK Global followed by Rapid RTC and enquiryMax acquisitions

Volvo Car UK vehicle sales to go 100% online and wholly EV by 2030

Motors.co.uk launches multi-million-pound TV advertising campaign

Peugeot moves ‘upmarket’ with new logo and car dealership corporate identity

Connecting the ecosystem: making automotive retail faster and smarter

Buyers want email stock updates from dealers, finds Marketing Delivery

Motorway appoints MoneySuperMarket marketing chief as first CMO

Opinion: Plan and prepare to turbocharge April 12 car showroom reopenings

A car is purchased every nine minutes online, finds GForces data

Cazoo acquires German car subscription service Cluno to expand into Europe

Used car values rise for 41st week on Auto Trader advertising platform

Most read

Reeves poised to step in on Supreme Court car loans commission case

JLR boss to leave without seeing through Jaguar relaunch

All MG dealerships will get its premium IM models, OEM assures franchisees

Digital Marketing - Page 29

What women want: automotive retail's drive to digital doesn't discriminate

Volkswagen targets data profits in connected, autonomous, EV-powered future

Vertu Motors CEO Robert Forrester: 'This is not a shift to online car sales'

Cox Automotive continues growth strategy with Codeweavers acquisition

Wilsons launches new car sales website offering ‘seamless end-to-end ecommerce’

Almost two-thirds of in-market car buyers now poised for April 12 purchase

BCA’s cinch partners with dealers to launch used car subscription service

CarShop CEO says COVID-19 lockdowns 'forced stagnant market players into action'

Zerolight and Amazon launch online new car configurator on Amazon Live

Keyloop rebrand for CDK Global followed by Rapid RTC and enquiryMax acquisitions

Volvo Car UK vehicle sales to go 100% online and wholly EV by 2030

Motors.co.uk launches multi-million-pound TV advertising campaign

Peugeot moves ‘upmarket’ with new logo and car dealership corporate identity

Connecting the ecosystem: making automotive retail faster and smarter

Buyers want email stock updates from dealers, finds Marketing Delivery

Motorway appoints MoneySuperMarket marketing chief as first CMO

Opinion: Plan and prepare to turbocharge April 12 car showroom reopenings

A car is purchased every nine minutes online, finds GForces data

Cazoo acquires German car subscription service Cluno to expand into Europe

Used car values rise for 41st week on Auto Trader advertising platform

Most read

Reeves poised to step in on Supreme Court car loans commission case

JLR boss to leave without seeing through Jaguar relaunch

All MG dealerships will get its premium IM models, OEM assures franchisees

Tata Motors to acquire Iveco Group in £3.3bn commercial vehicle deal

Dealers are not a car buyer's "agent", rules Supreme Court, to industry's relief

Industry’s relief short-lived as prospect of multi-billion-pound payout returns

Supreme Court judgement on car loans commission case due today

Register to hear expert analysis of Supreme Court finance judgement

Discrimination victims win huge damages from Stellantis dealer group