UK car dealers must step up their digital services or risk being left behind, as the COVID-19 pandemic has led many customers to carry out more research from their sitting rooms before they visit car showrooms to agree the deal.
Imagine with Uber that once you had selected your destination on the app, you were then presented with an indicative price as high as a black cab price and the contact details of the three nearest drivers, and that you were then directed to call them individually to negotiate the best price prior to your journey. Uber would not be the $100bn business it is today with such an approach, but that is effectively the current approach of most automotive OEMs (Original Equipment Manufacturers) when it comes to selling new cars online.
AM is launching a new event in 2019, The Automotive Retail Congress, designed to help motor retail’s business leaders at car dealerships, manufacturers and mobility providers scope future opportunities for their organisations.
TWO days of insightful, engaging content that Automotive Management LIVE is known for whilst enabling our audience to connect with the full range of suppliers to motor retail, learn and share industry best practice, and discuss how to prepare for the future of motor retail.