Market Insight 17 Mar
Healthy pent-up demand expected post-lockdown for car retailers, says What Car?
Online search data and car buyer survey data has led What Car? to assert that there “healthy demand building in the market” ahead of April’s re-opening of showrooms across the UK.
Market Insight 3 Mar
Almost two-thirds of in-market car buyers now poised for April 12 purchase
A What Car? survey of 2,359 in-market car buyers has found that 59% are now poised to purchase on April 12 following Prime Minister Boris Johnson’s announcement on the re-opening of retail after COVID-19 ‘Lockdown 3’.
Market Insight 24 Feb
Franchised dealers 'most trusted' by 92% of car buyers returning to COVID-safe showrooms
Franchised car dealers emerged as the automotive retail sector’s most trusted operators as 95% of car buyers told What Car? they were comfortable with the prospect of visiting showrooms when ‘COVID-19 ‘Lockdown 3’ is lifted.
Market Insight 12 Feb
What Car? reveals new car discounts ahead of March plate-change
New car buyers can save more than 20% on new cars ahead of the March number plate change, What Car? research has found.
Market Insight 13 Jan
Car buyers’ consumer confidence three times higher than in first lockdown
Consumer confidence among in-market car buyers is three times higher than during the UK’s first COVID-19 coronavirus lockdown during H1 2020, a What Car? survey has found.
Supplier Section 12 Jan
What Car? launches marketing campaign for new car buying platform
What Car? has launched a new national marketing campaign to promote its online new car buying platform on Absolute Radio.
Aftersales 11 Jan
Over a quarter of car buyers want winter tyres on their next vehicle
Over a quarter of in-market buyers would like to have the option to have their next vehicle fitted with winter or all-season tyres instead of summer tyres, What Car? research has found.
Car Dealer News 11 Dec
More buyers will ‘buy British’ in event of no-deal Brexit
More than half (53%) of in-market car buyers would be inclined to buy a British-built model to avoid price hikes in the event of a no-deal Brexit, according to new research by What Car?.
Market Insight 2 Dec
Two-thirds of car buying decisions unaffected COVID-19, says What Car?
A survey of over 2,100 in-market car buyers conducted by What Car? heard that 66% felt their purchasing decision had been completely unaffected by the impact of the COVID-19 coronavirus crisis.
Market Insight 21 Oct
Nine-out-of-10 car buyers comfortable with showroom visits despite COVID-19
Nine-out-of-10 in-market car buyers are comfortable visiting retailers when researching or buying their next car, despite COVID-19 causing more local restrictions and lockdowns.
Market Insight 14 Oct
Money back guarantees key to boosting online car sales, says What Car?
Offering a no quibble money back guarantee would help UK car buyers feel more comfortable buying online, according to new research from What Car?
Digital Marketing 9 Sep
Just 5% of car buyers happy to buy online, What Car? poll reveals
Just 5.3% of car buyers would be happy to buy their new vehicle entirely online, according to the results of a poll conducted by What Car?.
Digital Marketing 3 Sep
What Car? to refund fees for dealers affected by regional lockdowns
What Car? has pledged to refund fees for retailers and OEMs using its New Car Buying online sales platform if they are affected by any regional COVID-19 lockdowns from October onwards.
Digital Marketing 28 Aug
Pendragon joins What Car? New Car Buying platform
AM100 dealer group Pendragon has joined the What Car? New Car Buying platform, bringing more than 100 additional dealerships to the site.
Manufacturer 18 Aug
Nissan, VW and Mercedes lead biggest new car discounts in Q3
Nissan, Volkswagen and Mercedes-Benz are all offering around 20% discounts on some models ahead of the September plate-change.
Digital Marketing 11 Aug
What Car? enhances New Car Buying platform to include stocked cars
What Car? has added a new feature to its New Car Buying platform that allows dealers to sell unregistered, pre-registered and nearly new cars from stock.
Market Insight 5 Aug
COVID-19 triggers PCP finance repayment worries for a quarter of car buyers
More than a quarter of PCP buyers are concerned about meeting future monthly payments on their next vehicle due to the impact of COVID-19, according to What Car?.
Market Insight 15 Jul
COVID-19 lockdown boosts car buyers’ budget and credit ratings
Car buyers who reined-in their spending during the COVID-19 lockdown period have returned to the market with improved credit ratings and higher budgets, research suggests.
Market Insight 10 Jul
One-in-seven new cars cheaper on finance, says WhatCar?
Research published by What Car? has revealed a list of new cars that are cheaper to buy on finance than outright in cash.
Market Insight 3 Jul
New car buyers expect bigger discounts after COVID-19 crisis
Consumers are expecting dealers to give them an even bigger discount on a new car after weeks of paused sales due to the coronavirus lockdown, according to What Car?