Manufacturer 9 Feb
VIDEO: Controversial Hyundai pronunciation TV ad accelerates brand awareness
A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.
Manufacturer 15 Aug
Mercedes boosts brand perception with new EQE ad
Mercedes-Benz registered the most significant increase in ad awareness, in July, of all car makers, according to data from YouGov BrandIndex.
Digital Marketing 9 Jun
Scottish football sponsorship feud delivered cinch profile boost, YouGov suggests
A Scottish Football sponsorship feud involving Rangers Football Club, Parks Motor Group and cinch may have boosted the online car retailers profile, a YouGov poll suggests.
Market Insight 20 May
Survey reveals motorists' ‘willingness to pay’ for connected car services
Navigation and safety technology already freely accessed by motorists emerged as the services that the majority were most willing to pay for in a connected car study conducted by YouGov.
Manufacturer 8 Apr
Volkswagen named the best automotive brand in YouGov survey
Volkswagen has been recognised as the UK’s best automotive brand in YouGov’s Automotive & Mobility Ranking 2022.
Manufacturer 24 Mar
Kia boosts brand perception with new Sportage ad
Kia registered the biggest increase in ad awareness last month, making it the top performing car maker according to YouGov.
Market Insight 22 Dec
TV and online vital to convert buyers to electric cars, YouGov finds
To convert UK motorists into electric car buyers soon the automotive industry will need to invest most heavily in television and online channels, according to a consumer study by YouGov.
Latest News 16 Dec
More than 60% of people ‘not interested’ in shared mobility
A YouGov mobility survey of 2,400 people has found that 63% of people are ‘not interested’ in taking advantage of shared mobility schemes such are ride hailing or car sharing services.
Manufacturer 16 Mar
YouGov survey finds Mercedes-Benz is UK’s top automotive brand
Mercedes-Benz was found to have the best overall brand health in the UK according to YouGov’s 2021 Automotive Rankings.
Market Insight 9 Oct
88% of drivers unaware of green number plates for EVs, YouGov finds
Car buying consumers are largely unaware of the green numberplates and Government's plug-in car grant (PiCG) in-place to boost the take-up of electric vehicles (EV) across the UK.
Talent & People 3 Apr
Car dealerships' lack of family-friendly policies triggers 'mum drain'
Car dealer groups are at risk of losing talented female staff who take time out to have children and then choose to resume their careers in other sectors.
Manufacturer 19 Feb
Skoda tops out YouGov 2020 Recommended car rankings
Skoda has been rated at the top of a list of car brands consumers would recommend the most in the UK, according to analysis by YouGov.
Aftersales 27 Mar
Just 53% of motorists aware of extended warranties, says Motor Ombudsman
A YouGov survey commissioned by The Motor Ombudsman has revealed that 47% of car owners are unaware that they can extend the vehicle manufacturer’s warranty once it expires.
Manufacturer 4 Dec
Dacia is top car manufacturer for brand advocacy
Dacia is the UK's top car manufacturer when it comes to brand advocacy, according to the results of a recent poll conducted by YouGov.
Opinion 27 Dec
Dealers should look for the story behind the headlines
Car dealers (and journalists) can learn a thing or two from academia on the rigours of accurate research
Digital Marketing 15 Nov
Millennials are 'ready to buy their next car online' - research
The youngest drivers are ready to buy their next car online according to a survey of 1,500 UK motorists.
Digital Marketing 8 Nov
Growth in online car buying bucks market decline
Over a third of Millenials are willing to buy a car online according to the findings of a new Trustpilot survey as growth in online car buying appears to buck the trend of a declining market.
Market Insight 6 Sep
Motor Ombudsmen: new drivers don’t know where to turn
The Motor Ombudsman has revealed that 54% of young drivers do not know where to turn when selecting a dealership from which to buy their new car.
Market Insight 9 Jun
60% of used car drivers will return to trustworthy dealers
A YouGov poll on behalf of Carsnip has revealed that 60% of used car drivers will return to trustworthy dealers.
Digital Marketing 4 Jan
Customers want a 'fair price', not the 'cheapest'
YouGov research commissioned by Carwow has revealed that customers would rather feel confident that they paid a fair price for their vehicle than the lowest possible price.