Whatcar.com is making its lead generation service available to used car dealers.
A new survey confirms that 80% of customers aged between 50 and 75 are active on social media.
Honda’s latest TV campaign forms part of a wider strategy that will see the car marque place a greater emphasis on social media and associate itself with advanced motoring and auto sports, according to its European head of marketing.
The brand new Motors.co.uk website has launched a fresh feature with leading motoring advice and car review site Parkers.
UK classified advertising website Gumtree.com is expanding its successful motors category by offering dealers the option to load their inventory in bulk as part of its new, tailored professional package.
BBC Worldwide has agreed a new partnership which sees all brochure and test drive requests on TopGear.com powered by Motoring.co.uk.
Midlands-based RBH has won the UK dealer marketing account for Peugeot Motor Group following a six-way pitch where RBH fought off competition from the incumbent, Havas and five other agencies.
Northern Ireland’s largest car retailer, Charles Hurst Group, part of Lookers, has been awarded the title of ‘Best Digital Company’ at the 2013 UTV Business Eye Awards.
This month’s AM Digital Dealer conference, sponsored by Deltapoint, Citnow, GForces, Manheim Retail Services and Marketing Delivery, examined how the digital arena now plays as important a role in customer care and reputation management as it does in marketing.
UK internet users spend an average of one-in-seven minutes online accessing their social networks, with social ad budgets increasing 53% in the last year helping lift total online ad spend past £3 billion.
A third of customer data held by dealerships is incorrect, according to analysis from Experian.
Codeweavers, the automotive digital tools company, has appointed Shaun Harris as sales director.
Kia Motors Corporation will be the exclusive Presenting Sponsor of the first-ever YouTube Music Awards - an unprecedented digital music entertainment event, which will immerse YouTube viewers across six live streaming concerts around the world.
Google has changed the way it interprets how people are searching for content online in its first major upgrade in three years.
A real-time comparison site for car servicing and MoTs has been launched, offering dealers the chance to promote their deals and drive incremental aftersales revenue.
Mazda has re-launched its dealer websites with features that allow customers to book cars in for servicing, MoT, repair work or to have a new set of tyres fitted.
With only three automotive manufacturer brands in digital agency Headstream’s ground-breaking research which results in the Social Brands 100, a report of the most influential brands in social media, dealers and manufacturers are being urged to focus on a higher level of engagement at this year’s AM Digital Dealer Conference.
GForces believes greater collaboration between manufacturers and dealers on their digital strategies will lead to a rationalisation of systems and suppliers.
Twitter expert Mark Shaw will provide a business-orientated overview of Twitter and demonstrate how to utilise it to boost business when he speaks at AM’s Digital Dealer Conference.
Nearly one third (31%) of under 35-year-olds in the UK would buy a new a car directly via the internet, according to GfK Automotive, the market research company.
Publishing Trinity Mirror has partnered with whocanfixmycar.com to offers its readers the ability to post servicing work for dealers to bid on.
Seat has opened up the sale of accessories for its cars for consumers to order from its website.
London and South East Toyota and Lexus automotive retailers Jemca Car Group has launched its new responsive website which it believes will set it apart from other dealer group website.
With the virtual space more crowded than the M4 on a sunny Bank Holiday weekend, being able to stand out from the crowd is an issue which digital marketing agency Greenlight plans to bring sharply into focus at AM’s Digital Dealer Conference.
Cambria Automobiles has signed a deal with Marketing Delivery to manage its social media presence following a six month pilot.
