Auto Trader will launch its largest integrated marketing campaign on Boxing Day to drive consumers in the market for new and used cars to its retailer partners.
Isuzu UK has secured a new multi-year partnership with the Scottish FA as the official commercial vehicle partner for the Men’s Scottish Cup.
Armed with the right motor finance solutions, dealers are well placed to help buyers into their next used car despite the storm of high vehicle prices, rising interest rates and squeezed budgets.
The continued shortage of new vehicles and demand for used ones has left car dealerships with a dilemma.
JCT600 head of marketing Charlotte Murray has joined Marketing Delivery as its new commercial director.
Jato Dynamics has announced the launch of its new solution, Car Mapper, designed to help speed up the process of used vehicle listing in the online marketplace.
With costs soaring, a constricted new car market and a used car market under pressure, the concern that routine vehicle servicing, maintenance and repairs (SMR) could be delayed, or cheaper alternatives sought by cash-strapped customers, is all too real.
In his latest automotive retail sector analysis for AM magazine David Francis delved into the strength of the Volkswagen range, Toyota's electric car conundrum and considered whether premium SUVs might be running out of road.
Keyloop and Salesforce will provide the real-time sharing of customer data between the OEM, retailers and the wider supply chain, to support the “more complex” customer interactions in an agency model.
Skoda dealers will begin the roll out of a brand identity update in 2024 after the carmaker revealed new emphasis on "the simplicity and value" of its new models.
Audi has outlined its plans to enter Formula 1, in 2026, to raise awareness of it electrified powertrains and synthetic fuels among a global audience.
Polestar is targeting classic car drivers that might want an electric vehicle as their daily drive as part of a test drive event at Silverstone Classic.
Verex Group has appointed ex-Volvo manager Tony Grice as a senior key account manager.
While franchised dealers have been busy preparing to sell and service new electric vehicles (EVs) for a while now, used car specialists have also started to carve themselves a niche in the market.
Mercedes-Benz registered the most significant increase in ad awareness, in July, of all car makers, according to data from YouGov BrandIndex.
Volvo Car UK has announced a partnership with Fearne Cotton, broadcaster and founder of the multi-faceted wellbeing brand, Happy Place.
Deceiving customers into believing cars it sold were compliant with London's ULEZ restrictions has led to £65,483 in charges for Hilton Car Supermarket in Hayes.
Premium brand Lexus has joined the UK's Motability Scheme and is offering its self-charging hybrid UX 250h F Sport Design initially to scheme members, who receive a mobility allowance through the Department of Work and Pensions to help them with disabilities and mobility issues.
Automotive content specialist Craig Thomas outlines potential advantages for OEMs and car dealers which use content marketing to reach and keep engaged buyers.
Gridserve Car Leasing is launching a multi-marque electric car test drive programme at its Electric Forecourts in Braintree and Norwich to encourage motorists to make the switch to an EV.
