Pedal pushing customers of Clive Brook Volvo swapped four wheels for two to ride out with the Maddison Genesis professional cycling team.
Almost 3,000 classic car fans flocked to a summer show supported by Jardine Motors Group’s Mercedes-Benz Colchester operation.
Clive Brook Volvo is backing the Olympic medal-winning Brownlee brothers with sponsorship of an annual triathlon event hosted by the pair.
CCR Mitsubishi Reading has been announced as a sponsor of one of British Eventing’s most prestigious events in the South this weekend — the KBIS Wellington Horse Trials.
Bristol Street Motors Volvo hopes to have scored a sponsorship slam dunk by signing up to a one-year deal with the Sheffield Sharks basketball team.
Skoda and Seat dealer DM Keith has continued its sponsorship Otley Cycle Races.
A name synonymous with speed-based challenges returned to the track when Alex F Noble & Sons supported a team of amateur racers from Edinburgh University.
Lookers is sponsoring this year’s EuroPro Golf tournament as part of efforts to support young sporting talent in the UK.
Hampshire-based Hendy Group is sponsoring the Southern Vipers cricket team in the first Kia Women’s Super League.
Nottingham’s Downie sisters will make the first leg of their trip to Rio in a Transporter Kombi van thanks to support offered by their home city’s Volkswagen van centre.
Motorpoint has become the new principal sponsor for Motherwell Football Club.
Vertu Honda hopes to have scored a sponsorship slam dunk by signing a deal which will see its continued support of the Newcastle Eagles basketball team into the new season.
JCT600 took advantage of its links with the British Touring Car Championships by hosting customers of its Vehicle Leasing Solutions division at the Croft racing circuit.
Alex F Noble & Son has celebrated its most successful year to date by supporting runners in nthe Edinburgh Marathon as official transport partners to the 14th annual event.
Alan Day Volkswagen was at the heart of the scrum to support Saracens as they completed a domestic and European double at Twickenham on Saturday.
Dacia is hoping to score sales success by highlighting the brand’s robust attributes as principle sponsor for this weekend’s Super League Magic Weekend.
Bristol Street Motors has kicked-off another spell of support for the Bradford Bulls rugby league team as part of a season-long sponsorship deal.
Aston Barclay has renewed its sponsorship deal with Team JCT600/GardX British Touring Car Championship racer Sam Tordoff for the 2016 season.
Festival fever is set to grip tyre manufacturer Firestone after the brand announced its sponsorship of this summer’s Download Festival.
Dacia has struck up a three-year sponsorship agreement with the Rugby Football League which will see the brand gain exposure as lead sponsor at a string of sporting showdowns.