Buying habits & trends - Page 15
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What women want: automotive retail's drive to digital doesn't discriminate
In the first of two specially-written AM 'guest opinion' posts to mark International Women's Day, Jacqui Barker head of commercial at drivvn, explains why the drive towards digital and greater diversity in the workforce is set to transform car retail.
Peugeot moves ‘upmarket’ with new logo and car dealership corporate identity
Peugeot has set out its intention to continue a “journey upmarket” with the introduction of a new logo, marketing campaign and corporate identity (CI) for its franchised car retail network.
Connecting the ecosystem: making automotive retail faster and smarter
In today’s world, technology has the power to transform customer experiences and relationships, but the car buying and servicing progress may still be viewed as inconvenient and impersonal by many customers.
5 minutes with... cinch retail director, Jason Cranswick
Following the cinch platform's re-launch as an online car retail rival to the likes of Cazoo and carzam, AM Magazine's Tom Sharpe sat down with retail director, Jason Cranswick, to learn more about its new direction.