Half-price MoTs, servicing from just £50, free wiper blades with every service, free chicken wings with every MoT - on every high street, every van, every industrial estate, garages and dealers promote remarkably low car servicing prices.
In an exclusive interview, Alphera Financial Services’ director Andy Gruber outlines the company’s goals and his hopes for the sector: how dealer finance penetration can exceed 80% in 2016 and the benefit of a TripAdvisor for the finance providers.
The value of the UK car body repair market has fallen by 34% the years 2004 to 2014.
Devising a profitable stocking policy is not straightforward, but modern dealers have the benefit of new analysis tools, better market data and increased finance options
Michael Edwards Group, the most successful MG dealer in the UK, illustrates the benefits of a low-tech approach.
Continuing our special reports into the service, maintenance and repair market WhoCanFixMyCar.com looks at at how cars ‘age’ - what happens to service/repair bills as a car gets older?
Dealer groups are losing aftersales opportunities to digital startups. Google's Hugh Dickerson tells franchised dealers how they can fight back
In the second of a regular series, WhoCanFixMayCar.com (WCFMC) compares the repair costs of three of the best selling brands in the UK: Ford, Vauxhall and Volkswagen.
Blended retailing is the title of a concept being used by Volkswagen UK in its dealer network that accepts the digitisation of the sales process and the attention given by all retailers to everything ‘e’, but doesn’t assume the traditional face-to-face contact in the showroom and sales staff with encyclopaedic knowledge of the brand is redundant.
Digital is growing fast, but car dealers should not forget traditional marketing methods
Micro-blogging site Twitter is trialling a new video ad format which will allow brands to extend the reach of their video content and seeks revenue opportunities from the growing video advertising market.
The key technology, products and channels that will support dealers’ new and used car marketing and longer-term customer relationship strategy
Analysing data from its customers enables Audi UK to predict whether they will replace or retain a car, says head of marketing Nick Ratcliffe, allowing the manufacturer to tailor its marketing to match
Google’s Hugh Dickerson offers car manufacturers and dealers his tips for online video success.
The retail industry posted the highest level of growth since 2004 in April, according to the Office for National Statistics (ONS).
One of the 20 largest motor retail groups in the UK with dealerships across the middle and South of England, Ridgeway utilises a number of CRM strategies
Car dealers need to get consumers to their websites and keep them there
Essex Auto Group (EAG) has seen a 25% year-on-year increase in online visitors after re-launching its website at the end of 2012
As more of the car-buying process moves online, car dealers must be aware of the trends in mobile websites, videos, live chat, independent reviews and real-time service booking
Modern car dealers need an integrated online strategy
We look at the impact that changes to some car dealers' digital marketing strategies have had in the past 12 months.
As car customers research more online, car dealers need a plan to exploit ever fewer sales opportunities
Independent data about ownership costs will help buyers to choose a used car with more confidence and may win you a customer for life
Richard Peers, Microsoft business development lead, told members of the AM Executive Breakfast Club in London that dealers should look at bridging the gap between their physical and digital showrooms and their businesses should move to reflect the way consumers want to engage with them.
Clean data key to good marketing: Customer database is a vital tool as dealers look to improve aftersales profits.
