Honda has dubbed 2015 “the year of Honda” to mark an “unprecedented number of product launches”.
A show organised by the Bishop Aukland Town Team is planned to put new cars under shoppers’ noses this weekend.
Motor Village UK has renewed its contract with Fulham FC of the Sky Bet Championship to become the club’s official car partner for the 2015-2016 season.
Cambria Automobiles, Swansway Group and Marketing Delivery will all provide their tips on multi-channel marketing at this year’s AM Digital Dealer Conference.
The Advertising Standards Authority (ASA) has banned a TV ad which 'misled' car owners
MG Motor has teamed up with social media students at South and City College, Birmingham, to help boost its online interaction
Hyundai Motor UK will be re-appointed as ‘Official Car Partner’ to Wales Rally GB – a move that reinforces the company’s presence at the forefront of the WRC.
Car search network Motors.co.uk has extended its network again with partnerships with the FirstCar and Car Magazine websites.
Sociosciences has developed a free to download app, fronted by Ivan the mole, which scouts Twitter for key phrases to help generate business leads.
Content permeates each level of every business, but its sheer volume and depth can create as many problems as Justin Kirby, author and VP of Tenthwave Digital, will unpeel at AM’s Digital Dealer conference.
Deriving psychological profiles from people’s social media footprints and combining the insights with an increasingly diverse range of communication channels spells enormous potential for the automotive sector.
Whilst some might find it a boring subject, more and more focus has been put on the collection of customer and vehicle data in recent times.
Digital success is no longer about how many people are following you or the level of engagement your posts receive, but the positive outcomes your content delivers and the impact on sales.
Car buyers have told dealers to give them the freedom to browse stock and provide better information on the real costs of cars in order to improve service.
Car manufacturers and dealerships looking to attract customers need to focus more on storytelling than on reviews, motoring tips and tweets, according to research from Headstream.
Vertu Motors, Renault Retail Group and Pentagon Motor Holdings represented the franchised retail sector among the winners at the eighth annual Auto Trader Click Awards.
Former Hyundai, Citroen and Vauxhall marketing expert Andrew Cullis has joined Skoda UK.
Ricky Wilson, frontman of the Kaiser Chiefs and judge on BBC1's The Voice, has become a brand ambassador for Honda Cars UK as it launches the Honda Civic Type-R
Auto Trader has announced a partnership with Trusted Dealers, the marketing channel operating under the umbrella of the National Franchised Dealers Association.
Car dealer group Arnold Clark was one of the most searched for brands in the UK automotive sector and had the largest social influence of any franchised dealer in 2014.
Almost 40% of initial bids on vehicles come ‘out-of-hours' - after 5pm and before 8am the next morning - says Cars Direct of its online auction operation.
Auto Trader recorded £133.1 million operating profit from £255.9m turnover in the 12 months to March 29.
Large dealer groups and OEMs are beginning to put data as a more central pillar in their strategies, but the share of data with OEM partners is disjointed.
Car dealer Swansway has partnered with VEE24 to bring real-time live chat to its website customers.
Monitoring your businesses’ influence on social media is not straightforward.
