Motors.co.uk is launching a TV advertising campaign this month, across ITV, Sky and Channel 4.
Peugeot has set out its intention to continue a “journey upmarket” with the introduction of a new logo, marketing campaign and corporate identity (CI) for its franchised car retail network.
In today’s world, technology has the power to transform customer experiences and relationships, but the car buying and servicing progress may still be viewed as inconvenient and impersonal by many customers.
Almost two-thirds (59%) of potential car buyers are more likely to remain in contact with a dealer that emails them with details of stock that matches their initial enquiry, according to a new study by Marketing Delivery.
Motorway has appointed Lloyd Page, as its first CMO.
We have a date. There is an end in sight. Lockdown 3 trading for car dealers will end on April 12.
A car is purchased every nine minutes with the most popular time to buy a vehicle between 10am and midday, according to data by GForces.
Cazoo has begun an expansion “across Europe” with the acquisition of German car subscription provider Cluno.
Car retailers balancing supply and demand during COVID-19 ‘Lockdown 3’ trading have delivered a 41st consecutive week of rising used car prices on the Auto Trader classified advertising platform.
The National Franchised Dealers Association (NFDA) has been celebrating the success of the third Drive My Career ‘Apprentice Takeover’ campaign run across social media.
Changes set to be introduced to the Auto Trader platform in May will flag-up additional fees charged by car retailers in an effort to make online sales more “fair, consistent and transparent for car buyers”.
Car dealers across the UK should be braced for “massive pent-up” demand from customers when the current COVID-19 ‘Lockdown 3’ restrictions are eased, according to Buyacar.
A Motor Ombudsman survey of 1,873 motorists has found that 62% would want to visit a car showroom in person before buying a new car.
Citroën UK will set to act on its ‘Advance UK’ strategy’s pledge to grow its marketing profile by signing a two-year sponsorship deal with UKTV’s Dave channel.
Ecommerce agency drivvn has appointed former Summit, Auto Trader and iVendi executive Jacqui Barker as its new head of sales.
Used car retailers have been warned of an electric vehicle (EV) overpricing issue once again after diesel-powered vehicles sold fastest in January.
CD Auction Group has axed listing and sellers fees on its dealer-to-dealer Vehicle Tradex platform in a bid to support car dealers keen to re-stock their forecourts during COVID-19 ‘Lockdown 3’.
Cazoo has completed the acquisition of Smart Fleet Solutions in a deal which equips it with the ability to recondition more than 100,000 used cars each year ‘in house’.
Insights into Marshall's and Peter Vardy's plans for 2021, plus hundreds of tips for marketing, lowering costs and squeezing efficiencies are in AM March Issue.
ICDP has set aside a “pragmatic approach” to the evolution of motor retail in a new whitepaper which explores the impact of a ‘clean-slate’ shift omnichannel car distribution.
Following the cinch platform's re-launch as an online car retail rival to the likes of Cazoo and carzam, AM Magazine's Tom Sharpe sat down with retail director, Jason Cranswick, to learn more about its new direction.
The Society of Motor Manufacturers and Traders (SMMT) has revealed that used car dealers delivered four consecutive months of sales growth in 2020 – despite months of enforced showroom closures in COVID-19 lockdown.
The new programme is designed to help dealers optimise their communications with customers, colleagues and the media.
Vospers Abarth Exeter is the performance brand’s UK car retailers to trial a virtual reality (VR) home test drive package to coincide with the launch of the new limited edition Abarth 595 Scorpioneoro.
Autofutura has acquired Chysalis Loyalty to combine the lead management and customer retention knowhow for car retailers, manufacturers and fleet operators.
