Europe’s major independent automotive data publishing companies have joined forces to found a new European Industry Association to ensure fair access to information for aftersales operators.
How can the automotive industry better utilise big data? Jed Mole, European marketing director at Acxiom shares his views.
An about face by European authorities means dealer marketers and service centres fearing the worst from a forthcoming data law now have reason to be far more optimistic.
Data and analytics will be key business drivers for successful dealers who will eventually employ their own data scientists.
Exchange and Mart has appointed Jim Murray-Jones as general manager. At News UK automotive, he led the transformation of the Sun Motors and Driving websites.
A used car dealer’s website has been banned from using an advert after failing to include a mandatory “buyers’ fee” in its quoted prices.
Chester-based car dealer Mitchell Group held its annual Christmas carols event, filling Chester Cathedral with over 1,200 Lexus, Mazda and Skoda customers.
Auto Trader is aiming to reach 25 million customers with a series of new TV adverts set to be screened from January 1.
Sir Michael Gambon is set to become the voice of Carwow as the online search tool launches a £6 million TV ad campaign.
Jaguar Land Rover is reportedly about to announced a return to motorsport and sign up for the all-electric Formula E series.
AA Cars is rolling out CitNOW’s video technology to its online used car customers.
Data on consumers’ preference for finance, part-exchanging and even how quickly they choose can help car dealers influence change.
AM teamed up with Motoring.co.uk to find out how car consumer needs have changed
Growing use of ad blockers means that dealers will have to get increasingly sophisticated in their use of online marketing, said e-commerce specialist iVendi.
Vertu chief executive Robert Forrester and commercial director David Crane explain how they manage business data at one of the UK’s largest motor retailers.
Sales on Facebook and Twitter are still rare, but with 38 million social media accounts in the UK, independents would be short-sighted to ignore them
Land Rover has driven its flagship Range Rover across a bridge made of paper in a marketing stunt to mark the brand’s 45th anniversary.
Perrys achieved a highly commended at the Drum content awards for Best Automotive Content Marketing Strategy/Campaign.
The IMI has signed up digital marketing agency Cyber Duck to run a six month consumer campaign about its Professional Register.
Dealers’ and manufacturers’ calls for user-friendly websites that work on all platforms are boosting business for digital marketing companies.
JudgeService Research has launched a new survey dealers can use to understand customer loyalty and pinpoint a customer’s preferences.
Online classified firms are coming up with more creative ways to attract car buyers and dealers
As expected the growth in new car registrations has driven a spike in calls to automotive receptionists company Moneypenny by 17.4% in September.
BMW has been told by the ASA it cannot show its television advert for the 3 Series after it received complaints it encouraged dangerous driving.
Smart has teamed up with entertainment company Disturbing London to make a five-part documentary to promote its Forfour.
