Technology - Page 10
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'Gamification' of omnichannel customer journey will charm car retail customers
ZeroLight's recently-recruited chief growth officer Eva Poppe believes real-time CGI technology will help 'gamify' motorists digital buying journeys against a backdrop of omnichannel retail journeys and agency model retail.
Vertu Motors ‘book club’ stuck on crucial chapter, says CEO Robert Forrester
A Vertu Motors ‘book club’ which helps to develop the PLC’s leadership and strategic direction is stuck on a challenging chapter as it targets a pinpoint focus on customer retention in 2022.
Intelligent Motoring launch creates aftersales customer management 'powerhouse'
The car retail sector’s MotorEasy, Warranty Assist, Motokiki and Motor Angel aftersales customer acquisition and retention tool suppliers have been brought together through the launch of Intelligent Motoring.
Are part-exchanges keeping pace with car retail's omnichannel customer journey?
There are now more avenues for car dealerships to sell their vehicles than ever before but has the part-exchange process truly embraced the transparency of a truly omnichannel customer journey?
Car dealers ‘missing out on the full potential of digital retail’, report finds
Many car dealers are still “missing out on the full potential of digital retailing” according to a joint report created by Auto Trader, ICDP and the National Franchised Dealers Association (NFDA).
Pinewood DMS achieves certification from Renault and BMW
Renault has certified Pinewood DMS as an approved international dealer management system provider, in recognition that it supports a range of Renault interfaces to help franchisees operate their businesses effectively.