News - Page 178
Cazoo, heycar and Vanarama embrace football's car retail marketing opportunity
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.
advertising
11 Mar
Multi-brand aftersales is an untapped opportunity for franchised car dealers, opinion
The automotive industry is, without question, going through a major period of change. The knock-on effect of the COVID-19 pandemic paired with a shift in consumer buying habits is challenging business leaders to squeeze the most out of their assets.
opinion
11 Mar
Free women from fear of 'exclusion, intimidation or attack' to thrive in automotive
In a special AM ‘guest opinion’ post to mark International Women’s Day, Julia Muir explains how fixing car retail to to allow women to feel safe and thrive has little to do with being ‘woke’ or ‘politically correct’.
opinion
8 Mar