Car dealers chasing new customers, whether private buyers or companies, need specialist knowledge, targeted marketing and an active digital presence.
The growth in digital marketing and online services among motor retailers has seen some suppliers massively expand their user base.
Putting data at the heart of your stocking policy will reap richer rewards than relying on gut instinct alone.
The digital route to marketing is increasingly important, but other channels can be equally effective. The experts point the way to a proven strategy.
Video can boost service work, profits and engagement, but experts say its key benefit is the trust it generates.
A round-up of the best advice from speakers and exhibitors at AM’s Digital Marketing Conference.
Imperial Car Supermarkets director Neil Smith shared some digital horror stories with delegates at the AM Digital Marketing Conference.
Getting the right people behind your dealerships’ online operations is vital to stay ahead of the competition
The pace of change in online technology is frenetic and dealers need to start thinking now about how they want their site to look in four or five years’ time.
Dealers need the right digital mix to engage customers from the research stage to the sale and beyond.
Data on consumers’ preference for finance, part-exchanging and even how quickly they choose can help car dealers influence change.
Vertu chief executive Robert Forrester and commercial director David Crane explain how they manage business data at one of the UK’s largest motor retailers.
Sales on Facebook and Twitter are still rare, but with 38 million social media accounts in the UK, independents would be short-sighted to ignore them
Dealers’ and manufacturers’ calls for user-friendly websites that work on all platforms are boosting business for digital marketing companies.
Online classified firms are coming up with more creative ways to attract car buyers and dealers
Consumer confidence, dealer expertise and support from finance houses have led to PCP success in the past 12 months.
Big data, ‘intelligent mobility’ and driverless cars will all affect the fortunes of car manufacturers and dealers. But which ones are ready for the changes?
When it comes to car maintenance, there’s a common assumption: Londoners pay more than anyone else. It stands to reason: higher rents, higher wages.
Digital technology has changed forever how car dealers communicate with buyers and marketers need a new breed of tech-savvy superhero to help integrate their efforts.
The ‘digital explosion’ has changed marketing forever, but television still offers the best bang for car dealers, say marketers
Half-price MoTs, servicing from just £50, free wiper blades with every service, free chicken wings with every MoT - on every high street, every van, every industrial estate, garages and dealers promote remarkably low car servicing prices.
In an exclusive interview, Alphera Financial Services’ director Andy Gruber outlines the company’s goals and his hopes for the sector: how dealer finance penetration can exceed 80% in 2016 and the benefit of a TripAdvisor for the finance providers.
The value of the UK car body repair market has fallen by 34% the years 2004 to 2014.
Devising a profitable stocking policy is not straightforward, but modern dealers have the benefit of new analysis tools, better market data and increased finance options
Michael Edwards Group, the most successful MG dealer in the UK, illustrates the benefits of a low-tech approach.
